BMW uses fear of Tesla and other EVs to rally employees into electric revolution

Elon Musk wanted Tesla to create a sense of urgency for other automakers to move faster on electric vehicles and accelerate the overall transition to sustainable transport. It helped for some, but others still don’t take Tesla or EVs seriously.
It’s certainly not the case for BMW anymore since the company is now saying that it was under “an electric assault” in reference to Tesla and other automakers working on electric vehicles. The German automaker seems now more inclined to move into the electric vehicle space.
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