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Toyota’s greenwashing conceals worsening fleet MPG, shows why they oppose MPG standards

toyota mpg

Toyota, GM, and FCA have been getting a lot of flack the last couple days, in response to their move to join the EPA in opposing better MPG standards against the interests of consumers and the environment.

Toyota responded to this public outcry by claiming that it wants “continuous, year-over-year improvements in fuel economy,” but there’s one problem with that: Their fleet average MPG is actually getting worse over time, unlike every other automaker.


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Toyota’s anti-EV ads aren’t just deceptive, they also push science illiteracy

Toyota anti-ev advertising

Toyota has been dragging their feet on new vehicle technology for some time now, seemingly happy to continue selling their antiquated gas-powered fleet, with no battery electric vehicles and only one plug-in hybrid and one fuel cell vehicle (powered by 95% fossil-sourced hydrogen) across their entire lineup.

But if you watch their recent ads, the deceptiveness of which we’ve covered before, you wouldn’t know this.  Because they continue to misleadingly advertise their “self-charging” “hybrid electric Corolla” as if it’s anything other than a 100% fossil-powered gas guzzler.  And in case it wasn’t apparent already: “self-charging” is not a real thing, as the entire concept violates the basic laws of physics.


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Toyota opens patents to help save hybrid cars, but it won’t work

Toyota Prius hybrid

In an attempt to encourage the rest of the industry to make hybrid vehicles, Toyota announced that it is providing “nearly 24,000 licenses royalty-free” for its patents regarding electric components and systems to companies producing hybrid vehicles.

The move to keep hybrid vehicles relevant comes as the industry is massively shifting to all-electric vehicles and Toyota is falling behind in that transition.
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Toyota says it doesn’t worry about Tesla’s lead, shuns all-electric and goes ‘electrified’ by 2025

Toyota Prius hybrid

Despite its early effort in electrification with the Prius and a partnership with Tesla, Toyota has famously been looking down on battery-electric vehicles in favor of hybrid and fuel cell vehicles.

Yet, the Japanese automaker says that all its models will be ‘electrified’ by 2025, but it’s being vague about what it means and it still doesn’t sound like it’s going to be all-electric.
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All-electric vehicles not yet ready for primetime, says Lexus CEO as the luxury brand falls behind in electrification

As part of Toyota, Lexus has been following the lead of its parent company and hasn’t pushed hard for the electrification of its lineup.

Lexus has yet to release an all-electric vehicle despite virtually all premium brands, like its top German competitors Audi, BMW and Mercedes-Benz, going electric with new vehicles.

The head of the brand, Yoshihiro Sawa, now says that he believes that it is still too soon for EVs and therefore, they are not falling behind but having a better approach to alternative powertrains.
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Lexus unveils new crossover concept supporting all-electric powertrain as it prepares to launch its first EV

As a brand, Lexus has been suffering on the electric vehicle front due to being part of Toyota, which has until recently been too focused on hydrogen fuel cell to make electric vehicles.

But Toyota has now greenlit Lexus EVs and it unveiled a new crossover concept supporting an all-electric powertrain at the Detroit Auto Show this week.
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