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Cox: EVs are America’s future, but policy will set the pace

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The US EV market closed out 2024 on a high note despite swirling uncertainty about the future of federal tax incentives. Cox Automotive’s newly released Q4 data shows a record 365,824 EVs sold – up 15.2% from the previous quarter – and annual EV sales of 1.3 million, a 7% increase from 2023. 

We spoke with Stephanie Valdez Streaty, strategic planning director at Cox Automotive, about how these strong numbers underscore growing consumer interest in electrified transportation, even as key federal policies remain in flux. 

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Honda Prologue and Chevy Equinox drive EV incentives to record levels in October

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As the incentives and discounts pile up, electric vehicle prices often rival, or even undercut, comparable gas models. With new models, like the Honda Prologue and Chevy Blazer EV rolling out, incentives surged to record highs in October as automakers look to fend off the incoming competition and draw in buyers.

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Kia and Honda’s massive incentives spark a surge in EV registrations in July

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Several EV models sold with over $10,000 in incentives in July, driving registrations up 18% from last year in the US. Kia’s new EV9 was among the most heavily discounted, selling with over $19,700 in incentives. Other models, like the Honda Prologue and Volkswagen ID.4, were also heavily discounted, which helped spark growth.

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Prologue first drive: A beginner-level EV on par with Honda’s first entry into the segment

Honda Motor Company sits on the cusp of delivering its first EV – the Prologue – to the US market. Developed with the help of General Motors, this all-electric SUV is a notable start to zero-emissions vehicles and should do well with fans of the Japanese brand who are new to EVs. I got to drive the Prologue in California last month and have plenty of thoughts.

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