Honda’s first electric SUV, the Prologue, is already a top-selling EV in the US. With demand picking up, the Honda Prologue is shaping up to be a hit.
Honda Prologue EV sales are picking up in the US
The electric SUV was the fifth best-selling EV in the US, with sales topping 12,600 in the third quarter.
According to Cox Automotive, the Prologue trailed only Tesla’s Model Y, Model 3, Cybertruck, and the Ford Mustang Mach-E.
The performance is impressive, given that Honda didn’t sell a single EV in the US last year. With over 4,100 Prologue’s sold in October, Honda continued outpacing several rivals. The electric SUV outsold the Ford Mustang Mustang Mach-e, which sold 3,313 units in the US last month.
Through October 2024, Honda Prologue sales reached 18,309 in the US, compared to zero last year. Honda began delivering Prologue models in March.
Based on GM’s Ultium platform, the SUV offers up to 296 miles of driving range. Although it uses the same platform as new Chevy, Cadillac, and GMC models, Honda fine-tuned the EV to help it stand out.
Honda added a multi-link front and rear suspension to give it a more “sporty” feel. The Prologue also features built-in Google with AppleCarPlay and Android Auto support, something GM has abandoned.
| 2024 Honda Prologue trim | Starting Price (w/o $1,395 destination fee) | Starting price after tax credit (w/o $1,395 destination fee) | Starting price after tax credit (with $1,395 destination fee) | EPA Range (miles) |
| EX (FWD) | $47,400 | $39,900 | $41,295 | 296 |
| EX (AWD) | $50,400 | $42,900 | $44,295 | 281 |
| Touring (FWD) | $51.700 | $44,200 | $45,595 | 296 |
| Touring (AWD) | $54,700 | $47,200 | $48,595 | 281 |
| Elite (AWD) | $57,900 | $50,400 | $51,795 | 273 |
The 2024 Honda Prologue EX FWD trim starts at $47,400. With the $7,500 federal tax credit, the electric SUV could be bought for under $40,000 (not including the destination fee).
Electrek’s Take
Although Honda took longer to introduce its first electric SUV in the US, the company is quickly looking to make up ground.
Top comment by Gussy23
As I've commented before, pricing isn't amazing but it is not terrible either. I think in a world where the BZ4X and Solterra exist, this is probably a pretty enticing BEV. Especially if you are a real Honda fan.
If you have a trade-in as well, things will look even better. I think on the road volume will steadily creep up with this one. Trust in the Honda badge is no small thing either. Probably has greater trust than both GM and Ford (even if GM is responsible for much of the Prologue guts).
The Prologue, like GM’s new Chevy Equinox and Blazer EVs, is seeing sales surge in the US as new models roll out to dealerships.
Despite headlines claiming EV sales are “slowing” or “cooling,” many automakers, including Honda and GM, are posting record numbers. It isn’t a secret. With long-range models, tech-loaded EVs offered at an affordable price, GM and Honda are proving the demand is there.
Are you ready to see what all the hype is about? Check out Honda’s electric SUV for yourself. You can use our link to find deals on the 2024 Honda Prologue at a dealer near you.
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