Honda’s electric SUV was the 5th best-selling EV in the US after sales surged in the third quarter.
As the electric SUV rolls out to dealers nationwide, the Honda Prologue is winning over buyers.
Honda Prologue becomes the 5th best-selling EV in Q3
The Prologue set a new quarterly US sales record with over 12,600 models sold over the last three months.
According to Cox Automotive’s latest data, the Honda Prologue was the 5th best-selling EV in the third quarter. Honda sold 12,644 Prologue’s in Q3, topping Hyundai’s IONIQ 5 (11,590) and the Rivian R1S (7,245).
Honda’s electric SUV trailed only Tesla’s Model Y (86,801), Model 3 (58,423), Cybertruck (16,692), and the Ford Mustang Mach-E (13,392).
The sales surge is impressive, given Honda didn’t sell a single EV in the US a year ago. Including the luxury Acura ZDX, Honda America sold over 15,000 EVs.
Higher incentives and discounts helped boost EV sales in the US last quarter. According to the report, EV incentives averaged over 12% over the average transaction price (ATP) in Q3, significantly higher than the industry average of around 7%.
| Top-selling EVs in Q3 2024 | Q3 2024 sales | 2024 YTD sales |
| Tesla Model Y | 86,801 | 284,831 |
| Tesla Model 3 | 58,423 | 131,975 |
| Tesla Cybertruck | 16,692 | 28,250 |
| Ford Mustang Mach-E | 13,392 | 35,626 |
| Honda Prologue | 12,644 | 14,179 |
| Hyundai IONIQ 5 | 11,590 | 30,318 |
| Chevrolet Equinox EV | 9,772 | 10,785 |
| Chevrolet Blazer EV | 7,998 | 15,232 |
| Rivian R1S | 7,245 | 23,399 |
| Cadillac Lyriq | 7,224 | 20,318 |
Honda’s Prologue was among the most discounted. After introducing a new Labor Day Dealer Cash bonus, the electric SUV featured up to $14,250 in incentives.
Honda outpaces rivals with significant discounts
Based on GM’s Ultium platform, the Prologue gets up to 296 miles driving range. Honda claims it has the “highest standard driving range in its class.”
Despite sharing underpinnings with the new Chevy Equinox and Blazer EVs, Honda differentiated the electric SUV by adding multi-link front and rear suspensions for a more “sporty” drive.
The Honda Prologue also has built-in Google for Wireless AppleCarPlay and Android Auto support, which GM no longer offers.
Honda’s electric SUV starts at $50,400, while premium trims cost upwards of $57,900. With all models eligible for the $7,500 tax credit, Prologue prices fall potentially as low as $39,900 (not including destination).
| 2024 Honda Prologue trim | Starting Price (w/o $1,395 destination fee) | Starting price after tax credit (w/o $1,395 destination fee) | Starting price after tax credit (with $1,395 destination fee) | EPA Range (miles) |
| EX (FWD) | $47,400 | $39,900 | $41,295 | 296 |
| EX (AWD) | $50,400 | $42,900 | $44,295 | 281 |
| Touring (FWD) | $51.700 | $44,200 | $45,595 | 296 |
| Touring (AWD) | $54,700 | $47,200 | $48,595 | 281 |
| Elite (AWD) | $57,900 | $50,400 | $51,795 | 273 |
The Acura ZDX is also heavily discounted. After introducing a new $4,000 conquest cash offer on all 2024 models, Acura’s electric SUV featured nearly $30,000 in leasing discounts.
Electrek’s Take
Top comment by KerrySkates
I test drove a Prologue Touring AWD on Monday and loved it. Really smooth ride and decent tech (could be improved).
My biggest complaint is the 150kW max charging speed that dampers the road tripping capabilities a little. I haven’t seen a charging curve for it yet, so it might not be that bad if it holds that speed up to about 80%. My Tesla Model 3 quickly degrades its charging speed past 50% or so and gets down to 150kW or less around the 30% mark.
I was looking at a potential lease due to deals going on right now. Honda lists the lease price for $319. We were quote around $380 with the rep stating that Honda isn’t inlcuding taxes with their sale pricing. Oh well.
I see the Chevy Equinox is leasing for low $200s so I’m going to test drive that next. I really enjoyed the Prologue, so it might be worth the extra cost - depending.
I wish it was easier to get insurance quotes for these things too.
With Chevy’s new electric Equinox and Blazer gaining momentum, it will be interesting to see how the list turns out at the end of 2024.
Hyundai is also launching the new US-made IONIQ 5 later this year, which will likely help boost demand. It features more range, a rugged new XRT trim, and a Tesla NACS charging port.
Meanwhile, Rivian is dealing with supply issues, which caused it to cut its production goal for 2024. The shortage is impacting R1T, R1S, and electric delivery van output.
Ready to see what all the hype is about? You can use our links below to find deals on the Honda Prologue and Acura ZDX electric SUVs in your area.
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