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‘Tesla Killer’ narrative comes back as German automakers launch EV offensive – don’t fall for it

This is an op-ed by Fred Lambert, Electrek’s editor-in-chief.

The good old ‘Tesla Killer’ moniker, which the media often apply to virtually any new electric vehicle, is coming back into the spotlight as German automakers are launching a new EV offensive.

Here’s what you need to know in order not to fall for it.
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Audi e-tron quattro electric SUV will have a ‘boost mode’ to unleash full power for short outbursts

Audi keeps releasing more details about the upcoming e-tron quattro electric SUV, the German automaker’s first next-generation all-electric vehicle.

Today, we take a look at the dual motor drivetrain powering the vehicle as Audi reveals that it will have a ‘boost mode’ to unleash the full power for short outbursts.
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Audi says e-tron quattro electric SUV gets 30% more range through regen braking, they put it to the test

Audi is preparing to launch the e-tron quattro electric SUV next month and it has been releasing information about the vehicle sporadically over the past few months.

Now the German automaker says that the e-tron quattro gets 30% more range through regenerative braking and they put it to the test.
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Audi e-tron quattro electric SUV to have ‘intelligent charging functions’ optimized for solar

Several electric automakers are also venturing into the energy generation aspect of charging electric vehicles. Tesla is leading the charge after its acquisition of SolarCity.

Now several other automakers are getting on board and Audi is partnering with SMA Solar Technology to have ‘intelligent charging functions’ optimized for solar in the upcoming e-tron quattro electric SUV.
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Audi reveals e-tron quattro all-electric SUV aero performance, will have optional cameras instead of mirrors

Last month, Audi confirmed a more ‘realistic’ range of ~250 miles for its upcoming e-tron quattro all-electric SUV, which is expected to enter production later this year.

Now the German automaker reveals more details about the vehicle aerodynamic performance, which is an important part of the reason why it can achieve a significant range.
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Audi shows all-electric e-tron quattro SUV’s towing capability by pulling trailer with new electric race car

Audi is trickling down information about its upcoming all-electric e-tron quattro SUV, which is supposed to hit the market by the end of the year.

Now, they’ve released images of the vehicles towing a trailer with its new e-tron Vision Gran Turismo electric race car to show it has a towing capacity.
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Audi confirms more ‘realistic’ range of ~250 miles for the e-tron quattro, puts car in a Faraday cage

Audi unveiled the e-tron quattro prototype, the company’s first all-electric vehicle built to be electric from the ground up. This was back in 2015 when they were still using the unreliable NEDC standard for the range.

In a press release today, the German automaker confirmed the expected range on the more realistic WLTP driving cycle, which they now claim to be “over 400 kilometers (248.5 miles).”
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Watch Audi make the tires of its new all-electric e-tron Quattro screech on the Nürburgring track

The Audi quattro all-electric SUV is expected to be one of the first vehicles to launch in the electric push from German automakers that is starting this year.

The four-ring brand has yet to unveil the production version of the vehicle despite its imminent launch, but now we see one of their pre-production prototypes being pushed hard on the Nürburgring race track.
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Audi floods the streets of Geneva with its all-electric e-tron prototypes ahead of official launch

Audi is expected to unveil the production version of its first all-electric vehicle built to be electric from the ground up, the Audi e-tron quattro, tomorrow in Geneva.

In the meantime, they brought reportedly over 200 prototypes of the all-electric vehicle to the city and they want people to chase them around.
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Audi previews new electric car factory: ‘Electric motors instead of internal combustion engines, batteries instead of fuel tanks’

There’s nothing more concrete in the electric vehicle revolution than when legacy automakers are converting internal combustion engine production capacity to electric motor production.

Audi seems to understand that as it previews its new electric car factory by saying: “electric motors instead of internal combustion engines, batteries instead of fuel tanks.”
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Audi opens reservations for its first all-electric vehicle: e-tron quattro

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Audi is opening reservations for its first production electric vehicle today ahead of the official launch later this year. We have often portrayed the Audi e-tron quattro as the first of a series of upcoming all-electric vehicles from German premium automakers, but it’s finally not only some distant concepts, but an actual all-electric SUV coming to market with Audi’s 2018 model lineup.
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Porsche and Audi greenlight cooperation on shared architecture for electric and autonomous vehicles

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Well it’s not exactly surprising since Porsche and Audi are both premium automakers under the Volkswagen group, but they made it official today. The two German automakers announced that they are now sharing a vehicle architecture strategy for “electrification, digitization, and autonomous driving.”

They will cooperate and create teams from both companies to work on the next generation of vehicles coming out of each brand.
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