Around this time last year, Audi unveiled the quattro e-tron and Porsche unveiled the Mission E. The automotive press was quick to dubbed the vehicles ‘Tesla Killers’ seemingly only based on the fact that they are all-electric luxury vehicles that would theoretically compete against the Tesla Model X in the case of the quattro, and against the Model S in the case of the Mission E.
Now a year later, Mercedes unveils its ‘Generation EQ’, an all-electric SUV, and several other EVs are on the map, and again the media jumped back on the ‘Tesla Killer’ train. Business Insider seems particularly fond of the term, but they are far from the only culprit.
It wasn’t true last year and it’s still not true today. expand full story