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Climate activists use subvertising billboards to call out Toyota and BMW for greenwashing, anti-climate lobbying

Climate activists across three different social awareness groups have banded together to post over 400 irreverent billboards across Europe, using subvertising tactics to expose automakers like Toyota and BMW for promoting zero-carbon BEVs while simultaneously lobbying to keep combustion vehicles on roads for decades to come. The goal of these billboards is to not only spotlight the harsh truth, but to call local governments into action to ban ads that promote combustion vehicles.

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Polestar blasts Toyota’s EV strategy, saying ‘we cannot continue using fossil fuels’

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Polestar and Toyota are at two opposite ends of the EV spectrum. The former is building some of the world’s most sustainable electric vehicles, while the latter has been openly opposed to going all-electric. At a recent media briefing, Polestar’s head of sustainability, Fredricka Klaren, took aim at Toyota and its EV strategy (or lack thereof), claiming anything but a fully electric future will fail to address climate change.

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Toyota to launch five new ‘Bz’ BEVs in Europe as it works toward 50% EV sales by 2030

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During Toyota’s annual Kenshiki Forum, the Japanese automaker outlined a hardened strategy for electrification in Europe, which will include five additional fully-electric models to join the bZ4X overseas by 2026. Toyota hopes these BEV options will accelerate its sales goal of being 50% electric by 2030 and carbon neutral by 2040.

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