Toyota

Toyota has unveiled a new plug-in hybrid (PHEV) version of the RAV4 for 2021 — showing that it is doing electrification backward, since it used to have an all-electric RAV4 SUV more than a decade ago.
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Toyota is providing the official fleet for the Olympic and Paralympic Games in Tokyo in 2020 and 90% of them will be electric. That’s 850 electric vehicles to be deployed next year — most of them new, including some weird ones.
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Just days after announcing a Chinese battery deal, Toyota has announced that it will partner with another company, BYD, to develop all-electric cars in China.

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Toyota is known as a lagger in the auto industry when it comes to all-electric vehicles, but it is actually building an all-electric shuttle just for the 2020 Olympic Games in Tokyo.
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Toyota announced today that it has reached a deal with China’s Contemporary Amperex Technology Co., Limited (CATL) to develop batteries for electric cars.

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Toyota announced today that it is starting to test new high-efficiency solar cells to be used on electric cars that could potentially boost the range by 35 miles (56 km) of range per day.
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Toyota will invest $2 billion to develop electric vehicles in Indonesia, according to the country’s coordinating ministry for maritime affairs. But those plans will at least start with a focus on hybrids.

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Toyota has been dragging their feet on new vehicle technology for some time now, seemingly happy to continue selling their antiquated gas-powered fleet, with no battery electric vehicles and only one plug-in hybrid and one fuel cell vehicle (powered by 95% fossil-sourced hydrogen) across their entire lineup.

But if you watch their recent ads, the deceptiveness of which we’ve covered before, you wouldn’t know this.  Because they continue to misleadingly advertise their “self-charging” “hybrid electric Corolla” as if it’s anything other than a 100% fossil-powered gas guzzler.  And in case it wasn’t apparent already: “self-charging” is not a real thing, as the entire concept violates the basic laws of physics.

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Toyota announced that it is accelerating its electric vehicle plans by 5 years and partnering with new battery makers to secure supply as it unveiled images of upcoming all-electric cars.

However, the automaker’s electrification plan is still heavily focused on hybrids instead of all-electric vehicles.
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Toyota and Subaru, which is partly owned by the latter, have announced that they are partnering to develop a new electric platform in order to launch a couple of all-electric SUVs under each brand.
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Toyota is probably the least interested in battery-electric vehicles out of all the major automakers and in new comments this week, the company claimed that “nobody is selling electric vehicles at a profitable margin”.
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Toyota has unveiled new battery electric versions of its C-HR/IZOA at the Shanghai Auto Show. The models are set to hit the Chinese market in 2020.

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Toyota is selling its electric vehicle tech to Chinese startup Singulato, according to a new report. Singulato plans to design a small EV based on Toyota’s short-lived eQ.

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In an attempt to encourage the rest of the industry to make hybrid vehicles, Toyota announced that it is providing “nearly 24,000 licenses royalty-free” for its patents regarding electric components and systems to companies producing hybrid vehicles.

The move to keep hybrid vehicles relevant comes as the industry is massively shifting to all-electric vehicles and Toyota is falling behind in that transition.
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Toyota, which has a long history of being against all-electric vehicles, has produced another shameful anti-electric vehicle ad to sell its new Corolla hybrid.
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Toyota recently admitted that the Tesla Model 3 is affecting Prius sales, but we are now learning by just how much: Toyota says that it has a 9% owner defection rate in North America and it attributes about half of it to Tesla.
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Toyota and Panasonic have confirmed that they are starting a wide-ranging new battery joint-venture to manufacture and sell battery cells for electric vehicles.
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Panasonic, Tesla’s battery cell partner, is reportedly teaming up with Toyota to create an important electric vehicle battery cell venture in China and Japan.
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Tesla’s Model 3 is stealing away sales from a surprising range of vehicles and Toyota is admitting to seeing an impact on Prius sales.

As a premium car, you would think that it would more likely affect Lexus sales, but Toyota says “Tesla is creating an entirely new segment of vehicles.”
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Despite its early effort in electrification with the Prius and a partnership with Tesla, Toyota has famously been looking down on battery-electric vehicles in favor of hybrid and fuel cell vehicles.

Yet, the Japanese automaker says that all its models will be ‘electrified’ by 2025, but it’s being vague about what it means and it still doesn’t sound like it’s going to be all-electric.
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It’s no secret that Toyota is not a big fan of battery-electric vehicles as the Japanese automaker is heavily invested in hydrogen fuel cell technology and hybrid cars.

But now the company, though its Lexus brand, goes as far as trash talking all-electric vehicles in shameful hybrid vehicle advertising.
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