Toyota, which has a long history of being against all-electric vehicles, has produced another shameful anti-electric vehicle ad to sell its new Corolla hybrid.

The Japanese automaker has long been a proponent of hybrid and fuel cell vehicles, but it has shunned all-electric vehicles and focused on ‘electrified’ by 2025.

Toyota has been going further than simply not making all-electric vehicles, aside from compliance cars, it has also been producing advertising content that some would call propaganda against all-electric vehicles.

Last year, Lexus, Toyota’s premium brand, advertised its hybrids (HEVs without plugs) as “self-charging”, having “infinite range”, while trash talking all-electric vehicles in the process.

Now Toyota is releasing a new ad for its Corolla and it is again pushing its misleading ‘self-charging’ claim and took a swipe at plug-in electric vehicles at the end:

The Japanese automaker recently admitted that Tesla Model 3 is affecting its Prius sales, but it’s still not convinced on all-electric vehicles.

Nonetheless, they have been talking about launching new all-electric vehicle programs, but it sounds like they are focusing on compliance cars to comply with emission regulations.

Electrek’s Take

This ‘self-charging’ thing is really bugging me.

Don’t get me wrong, a hybrid is more efficient than a purely ICE vehicle, but it’s still 100% powered by gas.

Therefore, their ‘self-charging’ is nothing more than ‘self-refueling’ and the fuel is being burned to power an electric motor.

The idea that they think they can make that sound like something comparable to charging a battery, which you can charge with your own choice of power source, albeit limited, is absolutely ridiculous to me.

I don’t know if it will actually work. I suppose it’s working if they started using it with Lexus and now they are also bringing the same marketing to Toyota.

I’m disappointed in Toyota for doing it, but the fact that they feel like they need to take a shot at all-electric vehicles in order to sell their hybrids is probably a good sign for the future – just not Toyota’s future.

FTC: We use income earning auto affiliate links. More.


Subscribe to Electrek on YouTube for exclusive videos and subscribe to the podcast.

About the Author