Tesla Referral Program Overview Updated April 19, 2018

Tesla Referral Program

Tesla give free Supercharger access and prizes to owners through its referral program

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15 'Tesla Referral Program' stories

February 2016 - April 2018


Tesla put in place a referral program for owners to refer new customers for the Model S and Model X (the Model 3 is not yet included in the program).

New buyers using a referral code get free access to the Supercharger network and owners giving out referrals get different prizes depending on the round of the referral program.

You can use our code: http://ts.la/frederic5610

 

Tesla Referral Program Stories April 19

Now a few years into the program, it has become clear that Tesla’s referral program is an important part of the automaker’s sales model as it has been renewed every quarter.

This time, Tesla even announced the new round of referral program ahead of the end of the current round. expand full story

Tesla Referral Program Stories February 1

Tesla’s referral program got a midnight update today, just after the scheduled end of the previous round, which was due to end yesterday but has been extended three months.  Buyers who use an owner’s Tesla referral code on a new Model S or X will receive unlimited supercharging, and owners who refer a new buyer will get various awards based on the number of referrals they get, capping out at 5.  The program now runs through April 30th.

Tesla Solar is still included in the program as well.  New buyers get an additional 5-year warranty on a Tesla Solar installation and referrers receive $400 cash or $750 in Tesla credit for the first four referrals, and a Founders Series Powerwall 2 for the fifth Solar referral.

The one new prize in this phase of the program is a chance to drive a Tesla Semi.  This one has a lower barrier to entry – anyone who signs up for the Tesla newsletter through an owner’s code enters that owner and themselves into a weekly raffle giving both a chance to drive a Tesla Semi in a “race” around Tesla’s test track.   There will even be additional prizes for the driver with the best track time.

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Tesla Referral Program Stories November 3, 2017

Elon Musk seems to be increasingly using his other companies to offer prizes as part of Tesla’s referral program.

The latest ‘secret level’ is apparently a chance to attend the launch of SpaceX’s Falcon Heavy rocket, which is expected to have its inaugural launch next month. expand full story

Tesla Referral Program Stories September 28, 2017

Tesla made a significant update to its at times controversial referral program today. The automaker is now allowing cross-referrals between its car owners and solar/Powerwall customers.

The other big change is that Tesla is removing the $1,000 discount to new Model S or Model X buyers using a referral code at the end of October, but they are keeping the free unlimited Supercharging access. expand full story

Tesla Referral Program Stories May 20, 2017

The last round of Tesla’s referral program isn’t even over yet, but today Tesla announced a new round which extends from May 19th all the way through the end of this year, December 31st 2017.  While this overlaps with the previous program which ends on June 15th, qualifying referrals between now and the end of that program will count for prizes from both referral programs for owners who have at least one referral between March 16 and May 19.

Tesla has previously limited the number of referrals a single owner can give out, and this time has lowered the limit down to 5, from the previous 9.  Most interestingly, though, in addition to providing $1,000 off a new Model S or X, owners can provide their five referrals with unlimited supercharging.  Tesla used to provide unlimited supercharging for all Model S and X vehicles, but recently ended that program for orders made past Jan 15th and delivered after April 15th.

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Tesla Referral Program Stories March 16, 2017

The first round of Tesla’s referral program for 2017 ended yesterday and the company launched the second round for the year today. As usual, new buyers being referred save $1,000 on the purchase of a Model S or X, while the current owners making the referral can win prizes. expand full story

Tesla Referral Program Stories January 16, 2017

Tesla launched the latest version of its referral program today and through the new program, you can help Electrek get a new Tesla Model S P100D for our blog. We are raising the stakes so that beyond the $1,000 discount offered by Tesla when using our referral code, you will get a chance to win a new exclusive set of Arachnid wheels. expand full story

The latest round of Tesla’s quarterly referral program ended yesterday and Tesla surprised everyone by launching not one, but two new rounds of the program: a new quarterly round and a new annual round – something it hasn’t done before.

New buyers are still getting a $1,000 discount, but the program features new prizes for referrers. It also brings back the opportunity to win a Model S or X based on your performance in the program per region rather than only a random drawing like the last few rounds. expand full story

Tesla Referral Program Stories December 12, 2016

Tesla created new accessories and custom products to give out as prizes for the last few rounds of its referral program, which offers a $1,000 discount to new buyers using a referral code from a current owner, who in turn receives prizes depending on the number of referrals they get.

The automaker was about two rounds (6 months) of the program behind in giving out some of the prizes, but they’ve finally started shipping and the biggest prizes are still to come. expand full story

Tesla Referral Program Stories August 29, 2016

We can all agree that walking into a Tesla store is a lot different from walking into a traditional dealership. From the Apple-like store design, the, generally, passionate representatives, and the overall environment within the shop, it is just a widely unique car buying experience that differs from all others. This distinctive business model is one that earned them the last spot in the Pied Pipers mystery shoppers survey that we reported on last month.

Another prominent theme with Tesla has been the ‘no haggle’ sales interaction that customers have, mostly, enjoyed for the peace of mind that they received knowing that they weren’t being ‘cheated.’ But as of late, quite a few reports from customers have surfaced, possibly, signaling that the company is slowly moving away from a fully straightforward sales experience.

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