Polestar 3

Young EV brand Polestar will be one of several automakers joining the big game this Sunday, as its first-ever Super Bowl campaign will air during the first quarter. Unlike many other brands, Polestar is not revealing its full 30-second spot before Sunday, but it has shared a 15-second teaser that tells us more about what the ad will not feature than what it will.

During a live event at the Classic Car Club in Manhattan, Polestar has shared its three-year business plan that includes the launch of three new EVs, including two SUVs and the Polestar 5 sports sedan. Furthermore, the Swedish automaker shared its 2021 revenue, alongside promising sales projections for 2025.

As part of its ongoing YouTube documentary series tracking the progress of the Precept concept reaching full production, Polestar has confirmed the EV will be called the Polestar 5. The third episode of Precept: from Concept to Car also offers a glimpse at the final design of the Polestar 5, which is slated for production in 2024.