Jaguar Land Rover

Jaguar Land Rover announced today a new global strategy called “Reimagine,” and it involves a serious acceleration of the electrification of all its brands, including Jaguar going all-electric by 2025 and Land Rover following with mostly electric vehicles after that.

It’s been two years since Jaguar Land Rover introduced the I-Pace EV. Despite earning multiple design awards and decent sales in Europe, the electric Jaguar crossover has struggled in the US. The company also faced battery-supply issues. Joe Eberhardt, Jaguar Land Rover’s North American CEO, wants to use lessons from the I-Pace and apply it to new EVs, including the upcoming electric XJ sedan. But the path forward is not clear.

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Jaguar Land Rover’s push to develop new electric cars has earned the carmaker a loan guarantee of £500 million ($622 million) from the UK government.

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Jaguar Land Rover is planning to launch its electric XJ replacement on a new electric-capable platform that may be used in an all-electric Range Rover, as well.

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Jaguar is planning to launch new electric vehicles and it could be in a much bigger way than with the new I-Pace.

The British automaker has reportedly signed an important 5 GWh cylindrical battery cell contract with Samsung for upcoming electric vehicles.
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Today Jaguar officially announced that it will join the third season of the Formula E championship. The company also unveiled the design of its all-electric race car. The company says it will use the Formula E platform as a “test bed” for its electric powertrain technology.
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Jaguar Land Rover is showcasing 3 new vehicle platforms for the Concept_e research at the CENEX Low Carbon Vehicle event which runs this week in the UK. The Concept_e platforms are coming out of a $25 million advanced powertrain research program partly backed by the UK government.

The concept platforms are intended for future generations vehicles and the company currently doesn’t have any plan to implement them in its lineup.
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