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Ford’s electric F-150 Lightning is losing ground as its aging EV lineup faces new threats

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Ford’s F-150 Lightning is losing ground in the US with new electric pickups like the Tesla Cybertruck and Chevy Silverado EV now available. Although Ford plans to launch smaller, more affordable EVs, including an SUV and pickup, they won’t arrive for (at least) another two years. With new threats, including a wave of lower-cost EVs and Trump threatening to impose tariffs on imports from Mexico, will Ford’s aging lineup set it further behind?

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Ford’s future looks bleak in Europe as its EV woes worsen, a new study shows

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Ford is struggling to stay afloat in Europe. The company is restructuring its business overseas with plans to drastically reduce its workforce. With slowing orders and weak demand for its EVs, many doubt Ford’s future in the region. A new survey underlines “how strong the doubts about Ford’s future viability in the European car market” are.

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Ford is cutting another 4,000 jobs in Europe as it loses ground in the global EV race

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Ford is slashing another 4,000 jobs in Europe as it struggles to keep pace with the market’s shift to electric vehicles (EVs). The American automaker said a “highly disruptive” EV market and new competition are causing significant losses in the region. Ford’s announcement comes as China’s leading EV maker, BYD, is quickly catching up in global deliveries.

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