Ford’s best-selling vehicle in Europe just got a major upgrade with an all-electric powertrain, a sporty new design, and more space than ever. The electric Ford Puma Gen-E is finally here. Here’s what you need to know about Ford’s newest EV.
The Puma is a “success story” as Ford’s best-selling car in Europe, but the all-electric version reenergizes the beloved compact crossover.
On Tuesday, Ford launched the Puma Gen-E EV with a new look, an energy-efficient electric powertrain, and more interior space.
“Puma Gen-E is our best ever Puma,” according to Jon Williams, GM of Ford Model e and Blue in Europe. Williams calls the new Puma EV “The most fun-to-drive experience yet.”
You may notice a familiar look with a sleek new facelift and shield design replacing the traditional grille. Ford said the “fresh face” is inspired by the Mustang Mach-E. The electric Puma also gains a rear spoiler and new wheels, adding to “the electric vibe.” Ford claims the new design helps the new EV “slice through the air more efficiently for even better performance.”
It also includes a new GigaBox, offering class-leading luggage capacity. The compact powertrain enables more interior space than many larger SUVs with up to 574 L of luggage room. And don’t forget there’s a 43 L frunk.
Meet Ford’s new electric Puma Gen-E
The electric Ford Puma Gen-E offers a WLTP range of up to 234 miles (376 km) and an efficiency rating of 13.1 kWh/100 km. In the city, the Puma EV has a range of up to 325 miles (523 km), more than enough for your everyday commute.
With charging speeds of up to 100 kW, the new Pumpa EV can fast charge (10% to 80%) in 23 minutes to get you back on the road.
The new EV features a 12.8″ driver display and 12″ infotainment screens with wireless Apple CarPlay and Android Auto support. It also retains many physical buttons, including for climate control, found in the gas-powered model.
Available features include Intelligent Adaptive Cruise Control and Dynamic Matrix LED headlights with Predictive Dynamic Bending Light.
Ford will build the electric Puma alongside the gas-powered model at its Craiova, Romania plant. The new Puma Gen-E is available to order starting today, Tuesday, December 3, 2024. Deliveries will kick off in spring 2025.
| Driving Range (WLTP) | Starting Price (RRP in Germany) | |
| Ford Puma Gen-E | 234 miles (376 km) | $38,800 (€36,900) |
| Ford Puma Gen-E Premium | 226 miles (363 km) | $38,000 (€36,162) |
Top comment by Didier Puzenat
376 km WTP is ok in Europe even for long trips, not because Europe is small but because the charging infrastructure starts to be quite good. Of course if you are doing long trips every weeks it may not be so conformable but I guess it is not the main target. And of a daily basis the average distance per day is about 30 km.
Price is ok, but the competition will be heavy, eg Renault R5 E Tech, Citroën e-C3, etc. But it is a good, as long as each car maker sells enough cars to cover the investments and of course some margins.
The electric Ford Puma starts at (RRP) roughly $38,800 (€ 36,900) in Europe, but the recommended promotional pricing is closer to $38,000 (€36,162). The Premium trim, which adds 18″ alloy wheels and matrix LED headlights, starts at $41,500 (€39,400).
In the UK, the all-electric Ford Puma starts at around $38,000 (£29,995), while the Premium trim costs $40,500 (£31,995).
The new Puma will join the Mustang Mach-E, Explorer Electric, and Capri EVs in Ford’s growing European EV lineup.
What do you think of the new all-electric Ford Puma? Would you buy one in the US for around $38,000? Drop us a comment below to let us know your thoughts on Ford’s newest EV.
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