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Ford snags CR crown from GM in driver assistance rankings, Tesla ‘falls behind’ to 7th

Ford Tesla rankings

Consumer Reports has released its latest rankings comparing the active driving assistance systems (ADAS) of EV automakers like Ford, GM, Rivian, and of course Tesla. The independent, non-profit consumer organization tested 12 different ADA systems broken down into five distinct categories in which it determined that Ford’s BlueCruise technology is the current industry leader, usurping General Motors’ Super Cruise. Tesla’s Autopilot, on the other hand, has tumbled off the podium into mediocrity.

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Ford plans massive layoffs overseas in favor of EV development, inciting Europe-wide union threats

Ford Europe

New details of Ford Motor Company planning thousands of job cuts in Europe continue to emerge following a report from media last week. The layoffs will mostly affect those Ford employees working in vehicle development, especially in Germany and the UK, although job cuts to other Ford facilities are apparently in the works as well. The layoffs come as Ford looks to shift its production strategy to larger vehicles and EVs, but news of the cuts is already triggering unions in Europe to threaten to step in.

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Ford may shift from SK On to LG to build 45 GWh battery plant in Turkey

Ford battery plant

Ford Motor Company will reportedly partner with LG Energy Solution to erect a new battery plant in Turkey capable of an annual capacity up to 45 gigawatt-hours (GWh). In order to work with LG, Ford will have to back out of a previous deal with SK On, the battery division of SK Innovation and a current partner on several other projects.

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Ford looks to market American heritage to consumers in Europe with larger EVs

Ford-new-EV-crossover

Nine months after outlining extensive plans to bring more EV models to Europe, Ford Motor Company shared its intentions to use the transition to rebrand itself under a new slogan – “adventurous spirit,” which represents American values like freedom, the outdoors, and of course larger vehicles. Whether consumers in Europe will embrace American heritage remains to be seen, but Ford’s EV technology could certainly help.

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Two thirds of Ford dealers are joining the Model e program – but the other third won’t sell any EVs until 2027

Ford-dealers-electric-vehicles

Following Ford’s National Dealer Meeting in September, every dealership (almost 3,000 total) had the option to enroll in the company’s new Model e business. The program allows Ford dealers to invest in the future and become part of the automaker’s “revolutionary” electric vehicle transformation.

Ford’s CEO, Jim Farley, announced Monday during an Automotive News World Congress interview how many dealers have enrolled in the initial Model e Program for the 2024-2026 period.

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Ford breaks ground at BlueOval SK Battery Park, a key factor in achieving 2M run rate goal

Ford-EV-battery-park-1

Ford is moving quickly to solidify its position in the rapidly evolving auto industry. The company announced Monday it has broken ground at its BlueOval battery plant as part of its joint venture agreement with SK Innovation. The battery plant is expected to play a critical role in achieving the automaker’s 2 million run rate goal by 2026 by producing batteries for future Ford and Lincoln electric vehicles.

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