sales

Tesla is set to release its third quarter 2015 financial results later today, but we are already looking at the fourth quarter as registration data are coming in from some European markets. Tesla will need an impressive fourth quarter to achieve its 2015 guidance and it might get it from what we are seeing so far.

The company expects to deliver between 50,000 and 55,000 vehicles in 2015 and with the current official year-to-date total of 33,157 units, Tesla needs to deliver a record-breaking ~17,000 units in the last 3 months of the year to achieve the low-end of its own guidance. It would represent a ~73% increase over the fourth quarter last year.
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After mostly flat sales during the first half of the year, Tesla experienced a 52% quarterly increased between the second quarter and the third ended in September by delivering 1,345 Model S units for a total of 3,025 so far in 2015. Tesla rarely discloses sales by segment, but CEO Elon Musk made an exception during a recent visit in China and later Tesla spokesperson Gary Tao confirmed the numbers.
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During a recent presentation at the University of Nevada, Reno, Tesla CTO JB Straubel mentioned that the company is now selling more cars in Europe than in North America. The company rarely reveals information about its sales by segment and it was the first official confirmation that European markets now outperform the U.S. in demand for Tesla’s Model S.
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Tesla has been the best-selling electric vehicle in Switzerland for over 2 years now, but recently it’s been doing so well that it is not only outselling all EVs, but also every gas-powered vehicles in its class.

Based on registration data, Tesla delivered 513 Model S’s in Switzerland during the third quarter 2015 (July to Sept.), a 450% increase over the same period last year.
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Last week Denmark’s new government announced that they plan on phasing out tax breaks for electric vehicles in the 2016 budget.  The new provision would increase the price of all-electric cars significantly, but even more so for luxury vehicles like the Tesla Model S, which would see its price increase by ~180%.

It’s obviously bad news for electric cars in the mid- to long-term, but it could actually be a blessing in disguise for Tesla which needs to significantly increase sales in the short-term to achieve its 2015 delivery guidance.
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The Netherlands is an excellent market for electric cars, it’s not quite Norway, but when adding plug-in hybrids it’s getting close. As for all-electric vehicles, Tesla’s Model S is by far the best-selling in the country based on registration data.

Tesla confirmed last week that it delivered 11,580 vehicles worldwide from July through September and based on registration data, the Netherlands contributed to ~3.5% of the total with 409 Model S’s during the third quarter.
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Tesla Motors released its delivery results today for July through September 2015 and confirmed that the company delivered 11,580 cars during the quarter. For the first time, the number includes two different models in the same quarter: Model S and Model X.

Presumably, only the 6 Model X’s delivered during the launch earlier this week are accounted for in the third quarter results, meaning Tesla delivered ~11,574 Model S’s beating its previous record of 11,532 units achieved during Q2 2015.
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SolarCity CEO Lyndon Rive and Chairman Elon Musk are officially announcing a new high-efficiency solar panel today at the Inside Energy conference. During an interview at the conference, Elon Musk was talking about his other venture, Tesla Motors, and he revealed that the recent launch of the Model X caused a big uptick in orders for Tesla’s other vehicle, the Model S.
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Renault’s all-electric compact, the Zoe, is the best-selling EV in France and still growing. Based on registration data gathered in the past 2 years, sales are up 132%. From January to August 2014, the France-based automaker delivered 2,609 Zoe’s in its home turf, and during the same period in 2015, it delivered 6,059 cars which represents a ~132% increase year over year.
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Germany is in the spotlight of the automotive industry as the 2015 Frankfurt Motor Show is coming to an end. While we are sorting through vehicle registration data, we decided to take a look at the top-selling electric vehicles in Germany. Unsurprisingly, the BMW i3 is the best-selling all-electric vehicle in its home turf, but sales are down 27% year over year while Tesla’s Model S is gaining market shares by growing sales 84% based on registration data.
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