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Karma expands to commercial electrification with ‘Powered by Karma’ B2B strategy

Powered by Karma

EV manufacturer Karma Automotive announced a new Business to Business (B2B) electrification program called “Powered by Karma” to help commercial operators electrify their fleets more quickly. The additional brand designation was announced during the 2021 ACT Expo in Southern California, where the automaker is showcasing two modular electrification projects.

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Karma is finally making a comeback with the Revero as an ultra-luxury car

Karma Automotive, formerly Fisker Automotive, had a rough few years since the bankruptcy back in 2013. The company’s assets were purchased by the Wanxiang Group, a Chinese auto part conglomerate, as well as the assets of its battery supplier A123. The group has since been heavily investing back in the company in the hope of relaunching the Karma, Fisker’s first vehicle.

They have done it this week with a new TV spot to reintroduce the Karma, now the Revero, as they are about to start their first deliveries.

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Karma officially launches the Revero: reveals interior, DC fast-charging & $130,000 price tag

revero-3

After what the automaker called an “online unveiling” last month for its new Revero, a plug-in sedan based on the defunct Fisker Karma, Karma Automotive officially launches the Revero today. For the occasion, the company released all the specs of its plug-in hybrid and it revealed an updated interior.

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Karma Automotive will distribute its cars through both dealers and company-owned stores

Fisker store

There were a lot of different problems that ultimately led to Fisker Automotive’s demise. Distribution was likely one of them, though probably not the most important one. Tesla has brought the issue of electric vehicle distribution forward with its battle to be allowed to sell directly to consumers everywhere in the US.

Considering Tesla is the only successful new car company in the US in decades, you might think that newcomers would copy its distribution model, but it looks like Fisker’s comeback will mainly go through dealerships.

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Karma maker plans 50,000 EVs/yr factory in China to build vehicles based on the platform

Fisker-karma-hybrid

The Wanxiang Group bought Fisker Automotive’s assets out of bankruptcy and it has since remarketed the company as ‘Karma Automotive’, after the name of the company’s flagship plug-in sedan. While Wanxiang is based in China, Karma is still located in California, where it established a factory to build a new version of the Karma.

Now we learn that the Wanxiang Group is planning to build a factory in China to produce 50,000 cars per year factory based on Karma’s vehicle platform.

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The new 2017 Karma will reportedly be very similar to the 2012 Karma

Fisker-karma-hybrid

A report from Fisker Buzz (via Autoblog) suggests that the upcoming 2017 Karma, born out of bankrupt Fisker Automotive’s assets, will be very similar to the 2012 Fisker Karma, which is fairly disappointing after about 5 years.

Unsurprisingly, the design will be very similar, but design was never the Karma’s problem. What is particularly disappointing is that it will have the same 2.0-liter hybrid electric powertrain with about 33 miles of all-electric range and 240 miles total range, according to the report.

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Fisker Automotive becomes Karma Automotive

KarmaFisker Automotive announced today a name change to Karma Automotive, as well as a new logo (see above). The company was named after its co-founder and famed car designer, Henrik Fisker. Fisker resigned from the company during financial difficulties in 2013. The company filed for bankruptcy soon after. Then the Wanxiang Group, a Chinese auto parts conglomerate, bought the company’s assets out of bankruptcy for $149 million. They also picked up A123, a battery maker who at the time was supplying Fisker with battery packs before both companies went under.

Wanxiang has since been trying to relaunch the company and especially its flagship electric sedan, the Karma, hence the new name of the organisation.

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