Subaru announced that prices for its new electric SUV, the 2026 Trailseeker, will start at under $40,000.
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Peter Johnson is covering the auto industry’s step-by-step transformation to electric vehicles. He is an experienced investor, financial writer, and EV enthusiast. His enthusiasm for electric vehicles, primarily Tesla, is a significant reason he pursued a career in investments. If he isn’t telling you about his latest 10K findings, you can find him enjoying the outdoors or exercising. For questions or comments, you can email him at Peter@electrek.co. You can also follow him on Twitter @EVPeteJohnson.
Subaru announced that prices for its new electric SUV, the 2026 Trailseeker, will start at under $40,000.
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Hyundai is the biggest winner from the US and South Korea’s new trade deal, lowering the tariff rate on imported vehicles to 15%.
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US-based Factorial Energy and South Korea’s POSCO FUTURE M are teaming up on all-solid-state batteries, the “holy grail” of battery tech.
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Lucid Motors’ (LCID) CFO confirmed its upcoming midsize vehicles will be priced at “the heart of the market,” starting at around $50,000.
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The Century is considered the most luxurious Toyota, and now it’s being spun off into its own high-end brand. Despite the rumors, the ultra-luxury brand won’t be as electric as expected.
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Hyundai is keeping one of the most affordable EV lease deals alive with the IONIQ 5 still available for just $189 a month through December.
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The man behind Jaguar’s radical new EV design, Gerry McGovern, was reportedly fired this week and “escorted out of the office.”
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What is Kia cooking up now? After previewing the refreshed Seltos and the upcoming EV2, the brand is teasing yet another new vehicle, hinting “a new future is on the horizon.”
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The Yangwang U8L is among the most expensive Chinese vehicles, starting at about $180,000. To prove it’s built for just about anything, BYD dropped a 2-ton tree on it, three times, and the ultra-luxury pretty much brushed it off.
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The Honda Prologue was a top-selling EV, thanks in part to discounts that climbed over $20,000 at times. But after losing the $7,500 tax credit, sales of the electric SUV fell 86% in November.
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Ford’s EV sales fell by 60% in November from the year prior, following the loss of the $7,500 federal tax credit. The F-150 Lightning is still on hold and could be scrapped altogether.
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With its official debut just around the corner, Kia offered a closer look at the EV2. The new electric SUV will be Kia’s smallest, most affordable EV to date.
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Ford is gearing up to launch the new electrified Bronco as it aims to revamp the brand in Europe. Here’s what we know about the upcoming 4×4 so far.
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The bZ3X is off to a strong start as Toyota’s most affordable electric SUV, starting at around $15,000 in China.
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Is this our first look at the Hyundai Crater in action? A new Hyundai EV was spotted testing with a unique design.
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Lucid Motors (LCID) is calling out the competition after the 2026 Air remains the most efficient EV in the US according to new EPA rankings.
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Hyundai Motor and Kia are racing past US rivals, scoring their largest market-share jump since the pandemic. The Korean auto giants’ market share reached a record 10.9% in October.
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Kia is knocking $10,000 off every EV in its lineup, rolling out one of its biggest discount offers yet.
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The EV4 will sadly not arrive in the US as expected, but Kia said it’s still planning on launching another EV that’s expected to be an even bigger hit.
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A caravan of Chevy Silverado EVs will take the nearly 3,000-mile holiday trip across the US, lighting Christmas trees, surprising onlookers with light shows, and powering up festivities.
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The smartest, most advanced Mercedes-Benz vehicle to date is surprisingly affordable. Mercedes announced that the new CLA EV will start under $48,000 and offer more driving range than the Tesla Model 3.
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Porsche may take a page from Hyundai’s playbook after taking the IONIQ 5 N for a spin. After driving the electric sports car, a Porsche executive said it was “eye-opening” and hinted that it might steal a few fun features.
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For the first time, Volkswagen can now fully develop new vehicles outside of Germany. Volkswagen claims it can cut development costs by up to 50% by building EVs in China.
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Acura is reviving the RSX to kick off its new generation of electric vehicles. The sporty electric SUV was caught at a Tesla Supercharger with an NACS port ahead of its official launch.
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