Denza

A mere eight months after initially launching its N7 SUV in China, BYD sub-brand Denza has followed up with a refreshed version with better technology and significantly lower starting prices. Initially targeting potential Model Y customers, the N7’s sales have yet to reach Denza’s expectations, leading to today’s new demand levers and some new subsidies for switching to the updated model.

Chinese automaker Build Your Dreams (BYD) will continue its global expansion with upcoming EV debuts in Europe, not only under its own namesake, but alongside the official launch of its Denza sub-brand overseas. Here’s what visitors to next month’s IAA Mobility in Munich can look forward to seeing.

Today, Daimler introduced a new all-electric vehicle under its Denza brand in partnership with BYD in China, where foreign automakers have been accelerating their electrification effort.
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