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Toyota’s anti-EV ads aren’t just deceptive, they also push science illiteracy

Toyota anti-ev advertising

Toyota has been dragging their feet on new vehicle technology for some time now, seemingly happy to continue selling their antiquated gas-powered fleet, with no battery electric vehicles and only one plug-in hybrid and one fuel cell vehicle (powered by 95% fossil-sourced hydrogen) across their entire lineup.

But if you watch their recent ads, the deceptiveness of which we’ve covered before, you wouldn’t know this.  Because they continue to misleadingly advertise their “self-charging” “hybrid electric Corolla” as if it’s anything other than a 100% fossil-powered gas guzzler.  And in case it wasn’t apparent already: “self-charging” is not a real thing, as the entire concept violates the basic laws of physics.


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Toyota opens patents to help save hybrid cars, but it won’t work

Toyota Prius hybrid

In an attempt to encourage the rest of the industry to make hybrid vehicles, Toyota announced that it is providing “nearly 24,000 licenses royalty-free” for its patents regarding electric components and systems to companies producing hybrid vehicles.

The move to keep hybrid vehicles relevant comes as the industry is massively shifting to all-electric vehicles and Toyota is falling behind in that transition.
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Toyota says it doesn’t worry about Tesla’s lead, shuns all-electric and goes ‘electrified’ by 2025

Toyota Prius hybrid

Despite its early effort in electrification with the Prius and a partnership with Tesla, Toyota has famously been looking down on battery-electric vehicles in favor of hybrid and fuel cell vehicles.

Yet, the Japanese automaker says that all its models will be ‘electrified’ by 2025, but it’s being vague about what it means and it still doesn’t sound like it’s going to be all-electric.
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All-electric vehicles not yet ready for primetime, says Lexus CEO as the luxury brand falls behind in electrification

As part of Toyota, Lexus has been following the lead of its parent company and hasn’t pushed hard for the electrification of its lineup.

Lexus has yet to release an all-electric vehicle despite virtually all premium brands, like its top German competitors Audi, BMW and Mercedes-Benz, going electric with new vehicles.

The head of the brand, Yoshihiro Sawa, now says that he believes that it is still too soon for EVs and therefore, they are not falling behind but having a better approach to alternative powertrains.
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Lexus unveils new crossover concept supporting all-electric powertrain as it prepares to launch its first EV

As a brand, Lexus has been suffering on the electric vehicle front due to being part of Toyota, which has until recently been too focused on hydrogen fuel cell to make electric vehicles.

But Toyota has now greenlit Lexus EVs and it unveiled a new crossover concept supporting an all-electric powertrain at the Detroit Auto Show this week.
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Toyota announces major expansion of its electric car plans: 10 new BEVs, all models to have electric motors

Toyota Prius hybrid

After lagging behind the rest of the industry when it comes to electrification due to being entrenched in fuel cell hydrogen, Toyota is now announcing today a major expansion of its electric vehicle plans.

The Japanese automaker is aiming to launch 10 new BEVs worldwide by “the early 2020s” and it wants to have electric options throughout its entire lineup of cars by 2025.
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Toyota admits ‘Elon Musk is right’ about fuel cell, but moves forward with hydrogen anyway

For years, Toyota has been betting on hydrogen fuel cell over battery-electric vehicles for its zero-emission vehicle strategy. It put the Japanese automaker behind in the electric transition in the industry.

Now Toyota admits that Tesla CEO Elon Musk, who called hydrogen fuel cell  “incredibly dumb”, “is right,” but the company is still heavily investing in the technology.
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Toyota-Mazda’s upcoming electric car factory is down to ‘3 or 4 locations’ in the US

Earlier this year, Toyota and Mazda announced their biggest electric vehicle commitment to date with a new $1.6 billion joint EV factory in the US.

Over 15 states have reportedly bid with incentive packages to get the project and we now learn that they are down to “3 or 4 locations” as Illinois was reportedly eliminated from the process this week.
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Toyota unveils new electric vehicle concepts that will never go to production

After Toyota said it would be bringing electric vehicle prototypes to the 45th Tokyo Motor Show 2017 later this month, we had hope that there could be an early version of their first electric car that the automaker is expected to launch in 2020.

The company has now unveiled those concepts, three of them, ahead of the show and it doesn’t look like anything they would bring to production.
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