Audi

Audi has been using Tesla Supercharger stations to advertise its e-tron electric SUV. Is this a smart move, or are they shooting themselves in the foot?
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Audi is working on its first electric sedan, the e-tron GT, unveiled at the LA auto show last year. It is now starting preparation work at a factory in Germany to start production in ‘late 2020’.
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Audi, one of the rare automakers investing heavily in advertising electric vehicles, is expanding its movie product placement of electric cars with an e-tron appearance in the new Spider-Man movie.
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Audi has started a voluntary recall of its e-tron electric SUV in the US after some vehicles experienced a problem with a seal on the battery pack that could lead to moisture leaking into it and causing a short circuit or even a fire.

No incident has happened yet, but Audi detected the issue on five vehicles and they are not taking any risks.
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Automakers have notoriously been reticent to advertise electric cars, but we are starting to see some changes on that front with Nissan and Audi launching new electric car advertising efforts.
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Audi is going to replace its Audi TT coupe with an all-electric model as the company continues to up its electric plans. Its A8 sedan may go electric, as well.

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The Audi e-tron electric SUV, the German automaker’s first all-electric vehicle built to be electric from the ground up, received a 5-star safety rating from Euro NCAP.

You can read their full report and watch the crash test video here.
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With the launch of Supercharger V3, Tesla pushed the industry to higher charge rates, but Audi argues that it doesn’t mean much if they can’t sustain it for a decent period of time.
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With the launch of their new electric SUV in the US, Audi is now making a marketing push for the e-tron vehicle lineup — making it one of the rare legacy automakers advertising electric cars.

In its latest effort, they had an important product placement in the new Avengers movie, but they added some gas engine sounds to electric Audi e-tron.

Note: this article is spoiler-free.
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Audi has reportedly reduced its planned production for the e-tron electric SUV due to a battery shortage, according to a report coming out of Belgium, where the vehicle is being produced.
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Audi has unveiled AI:ME, a new electric mobility concept vehicle with level 4 autonomous driving abilities and retractable controls.

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As Audi is bringing its all-electric e-tron SUV to the US, the German automaker is launching a new ad campaign that they claim will “debunk misconceptions” about electric vehicles.
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Audi announced today that the e-tron, the automaker’s first next-generation electric vehicle, is finally going to arrive in the US in May. At the same time, the electric SUV received its EPA rating: 204 miles.
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Audi has unveiled today its latest all-electric vehicle in the e-tron series: the Q4 e-tron, a small electric SUV with 280 miles of range.
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In order to showcase the traction of its new electric vehicle, Audi has climbed the “Mausefalle” on the legendary “Streif” with a modified e-tron SUV – conquering an 85% gradient icy slope in an impressive video.
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With new design sketches, Audi is today unveiling the design of the Q4 e-tron – a new all-electric compact SUV to go into production in “late 2020/early 2021.”
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Audi announced that “more than 20,000 customers worldwide have already made advance reservations” for the e-tron, its new all-electric SUV – though most of them still have to wait a few months before delivery.
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Tesla Model 3 is now entering the European market and it is making some automakers nervous. According to a new report, Porsche and Audi reverse-engineered Tesla’s new electric car and they were quite surprised by its cost.
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Audi has released the commercial it plans to air during the Superbowl, which is the first of its kind for being focused on electric vehicles.

What do you think about the ad?
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With the e-tron electric SUV now hitting some European markets, Audi is unveiling its charging pricing structure for owners of the vehicle to be able to charge within cities and when on the road.
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Audi has reportedly confirmed that it is bringing its new PB18 e-tron all-electric supercar to low-volume production and it could arrive just in time to compete with the new Tesla Roadster.
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