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Seth Weintraub

Founder, Publisher, and Editorial Director of the 925, LLC publications.

Seth Weintraub is an award-winning engineer, journalist, and publisher who won back-to-back Neal Awards from 20072010 during his three-plus years covering Apple and Google at IDG’s Computerworld.

From 2010-2011, Weintraub covered all things Google for Fortune Magazine, amassing an impressive rolodex of Google contacts and a love for Silicon Valley tech culture.

It turns out that his hobby – the 9to5Mac news site – was always his favorite, and in 2011, he went full time adding his Fortune Google followers to 9to5Google, in addition to adding the style and commerce component of 9to5Toys gear and deals site. In 2013, Weintraub bought one of Tesla’s first Model S EVs off of the assembly line, which began his love affair with electric vehicles and green energy — this, in turn, became Electrek in 2014. To cover the burgeoning world of drones and UAVs led by China’s DJI, DroneDJ was born in 2018, and then more recently, Connectthewatts and SpaceExplored were launched to cover connected fitness and space.

From 1997-2007, Weintraub was a Global IT director and Web Developer for a number of companies, with stints at multimedia and branding agencies in Paris, Los Angeles, New York, Sydney, Hong Kong, Madrid, and London before becoming a publisher/writer.

Seth received a bachelor’s degree in Industrial and Systems Engineering from the University of Southern California with a minor in Multimedia and Creative Technology in 1997. In 2004, he received a Master’s from NYU’s Tisch School of the Art’s ITP program.

Weintraub is a licensed single-engine private pilot and a certified open-water scuba diver, and he spent over a year backpacking to 60 cities in 23 countries. Whatever free time exists is now guaranteed to his wonderful girlfriend, Alana, and two amazing sons.

More: About.me. BI 2014 profile.

Tips: seth@925.co, or llsethj on Threads/BlueSky or link at top of page.

Top Gear USA takes on electric cars: Fiat 500E, Ford Focus E and Nissan Leaf. Winner gets to test Tesla [Video]

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9to5-image 2013-11-08 at 7.15.42 AM

Top Gear USA did an Electric Episode called ‘Fully Charged’ yesterday showcasing three all-electric cars: Fiat 500E, Ford Fusion and Nissan Leaf. The tests were mostly silly and these petrol-heads probably aren’t a good representation of the car-buying public

  • “I guess a silent car is good if you want to kill blind people”
  • Reverse Race.
  • Race through a mall vs. Mall cop on a Segway
  • Burglar test: silence through suburbs

..but there were a few redeeming moments.

They took a break from the silly tests to show electric dragsters which smoked a decked out Camaro ZL1. Also at the end, a Tesla Model S smoked that same Camaro ZL1 in a drag test then proceeded to beat a $100K Mercedes in a road test (with an extra large man in the car). If you can’t view it at the History Channel, this Reddit thread has some other ideas.
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Zero launches its 2014 lineup of Electric Motorcycles

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If you’re looking for a high end electric motorcycle, check out Zero’s 2014 lineup released this week. New Features include with increased horsepower and torque that put them into the superbike range but at the weights of offensive linemen.  From Wired:

Everyone crows about horsepower, but torque is what you feel when you nail the gas pedal or twist the throttle. It’s a better measure of acceleration, and for 2014, Zero has cracked the infamous 100 pound-foot mark with its new SR electric motorcycle.

Torque is measured in pound feet — or, for the rest of the world, Newton-meters — and the Zero SR puts down 106 lb-ft — 56 percent more than its standard S counterpart, and a figure that brings it in line with some of the biggest, brashest, and beefiest bikes in the world. But unlike those bruisers and cruisers, the SR tips the scales at a relatively svelte 400 pounds. High grunt and low mass let you hit 60 mph in 3.3 seconds.


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Third Tesla Fire, this time outside of Nashville

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[tweet https://twitter.com/NASHVILLAIN_/status/398189459860389888]

According to the Twitter account holder, it happened around 1:30 in the afternoon today on the 1-24 and the driver was able to walk away.The damage doesn’t appear to be severe this time around.  With the Mexican fire and the Seattle fire, that makes three in five weeks. Nothing to be alarmed about.

Tesla gave the following statement

 “We have been in contact with the driver, who was not injured and believes the car saved his life. Our team is on its way to Tennessee to learn more about what happened. We will provide more information when we’re able to do so.”

More than 150,000 gasoline car fires occur in the U.S. every year. That’s about 17 car fires per hour, every day. This results in hundreds of deaths and injuries a year, and accounts for 10 percent of all fires in the US, according to the National Fire Protection Association.

Some more pictures below:


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Tesla Model S 5.6 Firmware OTA upgrade rolling out to US owners

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I just got my 5.6 firmware update without calling Tesla. I was on 4.5.1 previously. It took about 20 minutes to install after a 2 minute shutdown procedure.  After the update I got the screen above.

I did have some trouble connecting to my home Wifi networks as you can see toward the end there.  I’m going to give it another try tomorrow, I wonder if it isn’t encryption problems. I also want to try a Verizon LTE Mifi.

I really love the updates to maps. Right away I can see the usefulness of the compass and directional UI.

I know 5.6 has been rolling out to Europeans for around a month but I don’t know many folks stateside that have it via OTA without it being pushed for issues.

Also, I hear this update reduces the vampire drain effect. That would be a big deal for me because I lose at least 5 miles per 24 hours unplugged. 
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Notes and transcript from Tesla’s Q3 2013 Earnings Call: “A Giga-battery factory needs to be built”

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Unlike many companies, Tesla’s earnings calls actually have a lot of interesting information. Last night’s was no exception. I was listening to the call live but it also helps to look at the transcript below provided by Seeking Alpha.

The main constraint to production is batteries. No one asked (but I would have) how many Model Ses Tesla could have made if there wasn’t a constraint on batteries.  Sure Tesla recently signed a deal with Panasonic for an incredible 2 Billion Cells over the next 4 years but that won’t nearly cover what Musk believes they will need.

Certainly people shouldn’t look at the X number of sales over four years and assume that that’s the number of cars that we will make. I think we will make towards the back end of that a lot more cars and so there needs to be other agreements with some combination of Panasonic, maybe with others. Panasonic is also our primary partner, but when it comes to the high volume third-generation vehicle it’s clear that there is going to need to be incremental production capacity created at this existing look today, so we are in the process of figuring that out and there is going to need to be some kind of giga factory built….

Well, like I said, this isn’t the right time to talk in detail about our plans for kind of a giga factory but except to say, obviously, we are acknowledging the fact that one needs to be built and we are looking at a variety of different locations. I don’t think permitting is going to be the driver here. This is going to be a very green factory. There going to be a lot of solar power. It’s going to have essentially zero emissions and there are no toxic elements that are going to come out of this factory and we will build in recycling capability right into the factory. So old packs would come in one side and get reprocessed as new packs. So a way to think of this is like a factory is the machine that works for machine and that itself has a version, just like you have a version of a product. It’s like a version of the factory. So we are trying to figure out what’s the right way to do version one at this giga factory and we want to be thoughtful about it and it is going to be a really giant facility, like say we are doing that something that’s comparable to all lithium-ion production in the world in one factory.

Perhaps most interesting out of all of the is is that while there are some improvements to batteries being made, we’re still going to have the same basic Lithium Ion cells in cars 4 years from now. Why? Because Tesla plans to make so many cars in one year alone that their own production would be the equivalent of the current world output of Li-on batteries.

But then it is going to take us a while to build out the capacity for that third generation vehicle and we are going to sort of selling battery pack capacity, maybe because ultimately when you produce 500,000 vehicles, from a new plant then we need self capacity that’s commensurate with that which is maybe bigger than all the lithium-ion production in the world today or at least on par with it.

More from the call follows:

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TSLA Earnings: Will Tesla report that they’ve made 6,000 Model S cars this quarter? (nope: 5500)

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We’ve seen the VIN tallies and how that affects the market.  The questions analysts are asking: Can Tesla announce 6,000 Model S deliveries for the quarter. That would put Tesla 1000 over its yearly estimate and on a 24,000/year run-rate.

Tune in at 5:30 ET, 2:30 PT for the live earnings call here. 

TSLA options being thrown around like crazy ahead of earnings

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Fun read from the WSJ

The biggest single trade in Tesla options at midafternoon Monday was a bet that looks for the electric-car maker’s shares to soar more than 31% through the end of the week. Nine of the 10 most-actively traded contracts were ones that also looked for shares to move higher, though more conservatively so, to profit.

“It’s been as wild as I’ve ever seen it around earnings,” William Lefkowitz, options strategist at asset management and brokerage firm National Securities, said of the trading in and prices of Tesla options Monday. “People are looking for big swings,” he said.

Tesla shares gained $13.03, or 8%, to $175.02 Monday. That leaves the stock up 417% so far this year, but 9.5% below its closing record of $193.37 seen Sept. 30.

Disclaimer: long TSLA

Fox begins attack on Tesla Model S with ‘auto expert’ who fans flames of fires to the old and ignorant

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[youtube=http://www.youtube.com/watch?v=fhMjRzvE1Ng]

You knew Fox News was going to stage a takedown of Tesla at one point or another. Here is Lauren Fix’s interview on the Tesla Fires (above).

‘Interviewer’: “…Something about Tesla Cars that cause them to blow up”?  Just … No

Fix: “supposedly a piece of metal that supposedly punctured the battery box” All facts. Seattle fire: Metal into the underside of the battery box at highway speeds. What would happen if it hit a gas tank?

Fix: “NHTSA didn’t investigate”. They did. They found no reason to push forward and the car acted like expected.

“After reviewing all available data, the NHTSA has not found evidence at this time that would indicate the recent battery fire involving a Tesla Model S was the result of a vehicle safety defect or noncompliance with federal safety standards,” the agency said in a statement.

Fix: “I assume they offered him a deal on a new car”. No. Published reports say the Seattle driver happily bought another one with the money he got from his insurance

Fix: “If this were Ford, GM, Toyota…[Congress] they would call them on the carpet and basically and draw and corner them” There are hundreds of vehicle fires every day. I don’t think that Congress acts on every one of them?

Fix “Something happened in a hit a wall but here wall on a regular combustion car your car is not likely to blow up” Actually the car did a lot more than bust through a wall. It was called an extreme accident where the vehicle travelling well over the speed limit experienced a violent crash with low wall after it jumped curb and went airborne. The driver walked away without any permanent injuries.

Fix: “There’s hundreds of people that complain; many many of these owners are happy because they’re environmentalists they want to be cool” There are quite a bit of owners who are speed freaks and who love havin a 7-seat sports car that is quiet and requires no maintenance.  Motor Trend and Consumer reports must be crazy.

Yes, it is a sloppy, stupid takedown but unfortunately there are a lot of ignorant and elderly people who watch Fox and actually consider it to be a source of information. The oil industry is a hundreds of billions of dollars per year industry. These attacks will only grow more prominent in the coming years.

Full Transcript and some more crazy from Lauren below:
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Tesla Model S to appear on Top Gear USA?

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Jeremy Clarkson famously gave the Tesla Roadster some undeserved bad publicity a few years ago. Tesla then sued Top Gear/BBC for libel and eventually dropped the suit. There is no love lost between Tesla CEO Elon Musk and Top Gear’s Jeremy Clarkson however as evidenced by his comments earlier this week (above).

With that in mind, commercials are showing that Top Gear USA will be reviewing the Tesla Model S this week. Will it get a fair shake?
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Bloomberg’s talking heads say Tesla should worry about Audi, BMW and others. Here’s why they are wrong.

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http://www.youtube.com/watch?v=-XdS2K4ZEVo

Its always fun to watch the finance folks talk technology.  Putting hybrids in the same category as the Model S makes little sense and negates all of the negative factors associated with them. For instance Hybrids must run two redundant power trains. They must store 2 types of fuels and have systems that (usually poorly) switch between the two.

None of the hybrids coming out has anywhere near the battery capacity of the Model S.  None of the other companies have the Supercharger infrastructure which is already covering the US and Europe. The BMW i8 does look cool but can it seat 7 and have room for luggage?

Tesla’s position is still extremely strong. 
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Tesla does #Drivefree adventure from San Diego to Vancouver to celebrate completion of Supecharger network

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Pictures above via Ryan! Tweets below chronicle the journey:
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Jay Leno rides the Mission electric motorcycle

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Mission seems like the Tesla of motorcycles as president Mark Seeger stops by with his groundbreaking halo product, the limited production RS superbike. Only 40 of these will be assembled by hand in the USA but clearly there is a market for these if things go well.

Perhaps the hardest part? Convincing motorcyclists that they don’t need to be obnoxiously loud. 
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Tesla shores up battery supplies with Panasonic through 2017, capacity to produce well over 300,000 cars

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Tesla announced early this morning that it had secured its Lithium battery supply from Panasonic to the tune of  nearly 2 billion cells over the course of four years.  This is an expansion of their 2011 arrangement which has been successful at launching the Roadster and Model S.

Math time:

At around 7000 cells per car for the 85kWh model, that’s around 286K vehicles over the next 4 years. Not a bad clip if you consider Tesla’s 2013 goal of 25K cars.  Keep in mind, Tesla has also announced battery deals with Samsung and others – so there is a lot of upside to this. Also keep in mind 7,000 is the 85kWh model. Assuming there are around 5,000 batteries for the 60kWh model, there is plenty more upside. If Tesla only made 5000-cell cars, that is 400,000 cars for the 2B batteries.

So, putting on my analyst hat for a second, I’d estimate that Tesla’s worst case estimates put a floor of around 100K cars averaged until 2017 when the contract ends (or is likely renewed).

2017 should be well into the $30,000 Model E (which is forecasted to have lower amounts of cells) so growth at the tail end of the deal is likely factored in.

It also means that there likely won’t be some crazy “supercapacitor” type technology coming to mass market any time in the next few years. Even if it did, Tesla Model S and Model X allow for easy battery swaps and firmware could be adjusted accordingly.

Press release follows:


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Tesla opens Springfield Oregon Supercharger, announces West Coast Corridor open

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Tesla today officially announced the Springfield Oregon Supercharger had opened thereby allowing Tesla owners to travel the whole West Coast of the US without spending a penny.

I had called the thing a bit early last week but Tesla wasn’t ready to give it the green light until the Springfield OR station opened because the distance between the two previous Oregon stations “would be a little bit risky” for 60kWh owners.

The new station is a few blocks off the highway, contains 8 stalls and is open immediately.

Press release follows:
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Smug alert: How to own electric like a boss

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[youtube=http://www.youtube.com/watch?v=Q2nfd7HrJ60]

In case you are wondering, that Yugo-looking EV is called the Buddy EV. The Norwegian electric vehicle’s range is 25-60 km  (16 to 37 miles) via a 13 kW motor, and has a max speed of 80 km/hr (50 mph) while under 100 inches long.

No wonder the Tesla is doing so well in Norway.

Facebook via InsideEVs
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Consumer Reports can now reccomend the Tesla Model S after giving it a near perfect ‘best ever’ score in July

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[youtube=http://www.youtube.com/watch?v=458TLFRkAlk]

Just out now from Consumer Reports: Tesla’s Model S got the green light “reccomend”.

The groundbreaking Tesla Model S earned Consumer Reports highest test score and it aced crash tests, yet we could not truly recommend it—until now.

Based on data collected from more than 600 owners in our 2013 Annual Auto Survey, the Tesla Model S earned an average predicted reliability score. Owners of the 2012 model reported very few problems, although 2013 owners cited quite a few more. The combined score allows us to recommend it.

Quite interesting that they saw different reliability in the 2012 and 2013 models since they are the exact same thing. Also, since they are rolling off the line, you’d expect the earlier ones to have more problems (like sunroof squeaking) that were fixed in later ones.

Nope. CR says that 2012s scored better than 2013s.  Go figure.
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Another Model S fire after extreme accident in Mexico [video]

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[youtube=http://www.youtube.com/watch?v=RCn1CufaCYc]

The video above is from Merida, Mexico on October 18th. It appears that another Tesla Model S has caught fire after a pretty extreme accident where the vehicle experienced a violent crash with low wall after it jumped curb and went airborne.

The driver and potential passengers were driving at speeds in excess of the speed limit and fled the scene of the accident. From the video, it appears that the fire is also more extreme than the Seattle fire which didn’t compromise the passenger compartment.

Bloomberg says even though the driver fled, he was contacted by Tesla and is unharmed.

“We were able to contact the driver quickly and are pleased that he is safe,” Jarvis-Shean said today in an e-mailed statement. “This was a significant accident where the car was traveling at such a high speed that it smashed through a concrete wall and then hit a large tree, yet the driver walked away from the car with no permanent injury.”

The end result:

18102013136865431

(Progreso Hoy Via Inside EVs)

Ars Technica reviews the Tesla Model S: Soul? Check. Converts? Yep.

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[youtube=http://www.youtube.com/watch?v=1vwJ-12xOfU]
A typical car-guy-review of the Tesla Model S

It is interesting to see tech pubs who don’t often, if ever, review cars get behind the wheel of a Tesla Model S.

Ars Technica is no different concluding that it does in fact ‘have a soul’, but stop short of calling it the ‘Jesus car’ that the guys above did.

The Model S doesn’t smell like oil, it doesn’t drink gasoline, and it doesn’t howl when you stomp on it. But even though it lacks a beating mechanical internal combustion heart, it absolutely, positively, most definitely does have a soul. The Model S is a young car without the proud racing history of companies like Porsche or Ferrari, but it’s still an incredibly powerful New World statement that squarely challenges the Old.

In the few days I had the loaner Model S, I gave rides to most of my friends—along with a few of my friends’ kids. The responses were identical, young and old. The slide-out door handles drew gasps from 10-year-olds and jaded thirtysomethings alike; the enormous touchscreen made all eyes pop; the gut-rearranging torque drew gleeful screams of “OHHH YEAAAAAAAAAAH” out of every single person that sat in the cabin.

As for the driving experience—well, you forget about all of the neat electronics and the touchscreen and the battery and the network of Superchargers when you slip behind the wheel because the Model S is not just a great electric car. It’s a great car, period. That’s the highest praise I can give; Tesla Motors has succeeded in making an excellent automobile that also happens to be the best electric car money can buy.

More interesting to me was their description of a Supercharger visit, which I haven’t heard discussed too often:

Supercharging

The Supercharger bypasses the car’s chargers and feeds DC directly into the battery—prodigious amounts of DC, in fact. Once connected, the Supercharger began dumping about 300 volts at 300 amps into our car. After a minute or two, the car started making all kinds of loud noises—fans came on that I’d never heard before. The battery is liquid-cooled, and it’s easy to see how moving this much power would produce significant heat.

Enlarge / During supercharging, the car takes on a LOT of juice very quickly.
Lee Hutchinson

We headed to the restaurant next door to grab lunch while the car charged; when we came back 45 minutes later, 180 miles had been added onto the car’s range. The charging rate starts very high, adding 100 miles of range very quickly so that long-distance drivers can charge quickly and move on to the next Supercharger station. After the first huge dump of electricity, the charging rate tapers off—by the end of the charge, the car was drawing energy at 400 volts and 20 amps. (This helps preserve the life of the battery, since dumping juice into it quickly will degrade the battery pack much faster than a slower charge.)

What’s this Google driverless car doing at Tesla’s Fremont plant?

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Tesla-google-driverless-car

Click to enlarge

If I’m not mistaken, that’s a Google driverless car parked out in front of Tesla’s Fremont Factory.

Sure, you’d like to think that Tesla was going to adopt Google’s driverless car technology and pop it in their cars but the reality is that Tesla is going to build its own “Auto-pilot”. Plus, if the tech was being demoed, it would probably be done at their design offices or an unmarked location rather than the place where cars are assembled.

That said, Elon Musk and Google CEO Larry Page speak highly of one another and are considered friends.

More likely Google is just mapping the area or perhaps at best preparing to give us a Streetview tour of the plant.
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