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Audi’s EV Chief: “I hate to admit it, but Tesla did everything right”

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Audi’s electric-mobility chief Stefan Niemand had surprising words of appreciation for Tesla at the recent Technical Congress of Germany’s automotive industry organization (VDA) (via EETimes). Niemand commented:

“I hate to admit it, but Tesla did everything right”

The executive was especially praising Tesla’s EV infrastructure strategy: the Supercharger network. He also made the comment not long after the first Tesla Model X in Europe was spotted near Audi’s headquarters.

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The electric driving revolution isn’t impossible or likely, it’s inevitable – Audi President of America

Yesterday, Audi of America President Scott Keogh held a presentation at the LA Auto Show and he made some interesting comments about the brand’s effort in the electric vehicle space and the future of EVs in general.

Keogh said he expects Audi’s e-tron models, all-electric and plug-in hybrid drivetrains, will represent 25% of all the company’s sales over the next decade.

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Tesla Model X outdoes Audi’s upcoming “Tesla killer” prototype as the most aerodynamic SUV ever

modelX_quattroEarlier this month when Audi unveiled its all-electric SUV, the quattro, some media were quick to dub it a “Tesla killer”, but now that Tesla officially launched its own SUV, I think it’s clear that it was a premature assessment. The quattro is set to have a similar range as the Model X, ~250 EPA-rated miles, but Audi is aiming at releasing the quattro in 2018, while Tesla delivered the first few units yesterday and already has between 25,000 and 30,000 reservations for the all-electric SUV.

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Audi: the e-tron quattro will not be a compliance car

During an interview at the Frankfurt Motor Show, Audi of America President Scott Keogh confirmed that the company doesn’t plan to make the e-tron quattro a “compliance car”, but instead he sees a global market for the all-electric SUV.

“Our number one thing is not to build a compliance car but to build a cool, desirable car, because that’s what’s going to help our brand and our customers are going to like it,” Keogh said.

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Audi releases new renderings of the quattro ahead of IAA unveiling [image gallery]

Last month we reported on Audi planning to unveil the quattro, a new SUV-crossover equipped with Audi’s all-electric e-tron drivetrain, at the Frankfurt Motor Show, which runs from the 17th to 27th of September. Today the company released more advanced renderings of the concept ahead of the media launch expected tomorrow.

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Audi to unveil the all-electric “e-tron quattro concept” at the Frankfurt Auto Show next month

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Audi issued a press release today to announce that it will unveil the all-electric e-tron quatro concept at the Frankfurt Auto Show next month (IAA 2015 will run from September 17 to 27, 2015). Audi released some new information about the concept, which they expect to go on sale in 2018.

The company also released several new drawings of the quattro – see below.

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