The new Subaru Trailseeker EV will start at under $40,000
Subaru announced that prices for its new electric SUV, the 2026 Trailseeker, will start at under $40,000.
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Another Japanese automaker pushes back EV plans, falsely blaming slower sales
Subaru joins Toyota and Honda as the latest major Japanese automaker that plans to delay key EV projects to focus on hybrids.
Expand Expanding CloseToyota recalls over 1 million vehicles including the RAV4, and EVs from several brands
Toyota issued another major recall, impacting over 1 million vehicles, including the RAV4 and EVs from Lexus and Subaru.
Expand Expanding CloseThis electric hot hatch is the Subaru STI we deserve
The electric hot hatch is more than just a show car, Subaru says it offers capabilities only possible with a battery EV.
Expand Expanding CloseSubaru Solterra EV owners can charge at Tesla Superchargers, but there’s a catch
The new 2026 Subaru Solterra has a built-in NACS port, allowing you to charge up at one of over 25,000 Tesla Superchargers. Current Solterra owners will also gain access soon, but it won’t be free.
Expand Expanding CloseSubaru is jumping into the electric hot hatch craze
Subaru is teasing a new electric hot hatch that will spearhead a new generation of STI. Is it the WRX STI we’ve been waiting for?
Expand Expanding CloseAnother big car brand is testing solid-state EV batteries, just not in the way you’d expect
One more major player in the auto industry is now testing the “holy grail” of electric vehicle batteries. Solid-state EV batteries promise longer driving ranges, faster charging, and significantly higher energy density. However, this carmaker is using them in a unique way.
Expand Expanding CloseAn electric Subaru BRZ? Don’t rule out an EV version just yet
The Subaru BRZ may live on as an EV after all. Subaru wants its share of the sports car market, and an electric BRZ could hit the sweet spot.
Expand Expanding CloseAnother automaker is now turning to more affordable EVs as the competition heats up
After seeing the success of rivals, Subaru doesn’t want to be left behind. Subaru looks to join Volkswagen, Hyundai, Kia, and several other automakers that are doubling down on more affordable EVs.
Expand Expanding CloseSubaru is about to reveal its new electric crossover SUV: Here’s what to expect
A new Subaru EV is finally on the way. The new electric crossover SUV, the 2026 Subaru Uncharted, is set to make its global debut next week. Here’s what we know so far.
Expand Expanding CloseToyota is tweaking EV plans in the US again with two new 3-row electric SUVs en route
Toyota is still planning to build a three-row electric SUV in the US, but it won’t be in Indiana as planned. In a sudden shift of plans, Toyota will build it alongside a second electric three-row SUV as it consolidates EV production in the US.
Expand Expanding CloseThe funky Subaru Brat is returning as an EV pickup with a little help from Toyota
Remember the Subaru Brat? The iconic low-riding pickup from the late ’70s and ’80s? Even US President Ronald Reagan owned a 1978 Subaru Brat. Well, word on the street is that the small Subaru pickup will return as a full-on EV, with help from Toyota.
Expand Expanding CloseAnother Japanese automaker is now ‘re-evaluating’ EV plans
Subaru is the latest Japanese automaker to announce it will “re-evaluate” its EV plans. The company is rethinking its strategy with slowing sales and a potential multi-billion-dollar hit from Trump’s auto tariffs. The tariffs might not even be Subaru’s biggest threat.
Expand Expanding CloseSubaru Solterra powers up at the world’s most remote public EV charger [Video]
EVs need a place to charge, even in the most remote areas. Subaru helped install a public EV charging station in the “remotest place in the world.” To test it out, the Subaru Solterra was shipped to the island of St Helena. Check out the video below.
Expand Expanding CloseSubaru’s Solterra electric SUV is getting much cheaper for 2025
Subaru’s electric SUV is significantly cheaper for the 2025 model year. Starting at under $39,000, the 2025 Subaru Solterra is up to $7,000 less than the 2024 model.
Expand Expanding CloseToyota and Subaru plan another global electric SUV to join bZ4X, Solterra
Another Toyota and Subaru co-developed electric SUV is coming to the US, Europe, and Japan. The new electric SUV will join the current bZ4X and Solterra in the Japanese automaker’s global lineup.
Expand Expanding CloseSubaru Solterra BEV sales are up 55% year-over-year
Subaru’s sales of its BEV, the Solterra, are on the upswing, achieving its best August ever, up 55% year-over-year.
Expand Expanding CloseSubaru’s Solterra EV is the most discounted car (electric or gas) right now
With the deals heating up, many vehicles are selling for thousands under their sticker prices. Subaru’s Solterra EV is the most discounted car in the US right now. And yes, that includes gas-powered and electric vehicles.
Expand Expanding CloseHyundai, Kia, and Subaru offer the best electric SUV lease deals in July, starts at $199/mo
July is finally here, and the deals are heating up. The best SUV lease deals in July are almost all fully electric models, including the Hyundai IONIQ 5, Kia Niro EV, and Subaru Solterra. Check out the new offers below.
Expand Expanding CloseToyota, Japanese rivals promise more efficient next-gen ICE engines amid the shift to EVs
Despite the market moving toward EVs, Toyota, Subaru, and Mazda are committed to developing next-generation ICE engines. The new engines are “tailored to electrification” with integrated EV components.
Expand Expanding CloseSubaru, Toyota join forces on 3 new electric SUVs citing a ‘huge risk’ of building EVs alone
Subaru and Toyota are building on their partnership with plans to build three new electric crossovers. The company said that teaming up with Toyota will help minimize the “huge risk” of building EVs alone.
Expand Expanding CloseSubaru is retiring the Legacy to make way for new electric SUVs and crossovers
The Subaru Legacy will ride off into the sunset next year as the brand preps for a new era. Subaru is shifting gears as it focuses on new EVs, including SUVs and crossovers.
Expand Expanding CloseSubaru mistakenly says 2024 Solterra owners are eligible for the $7,500 EV tax credit
After announcing 2024 Solterra prices and updates, Subaru made a goof on its press release. Subaru mistakenly said some 2024 Solterra owners will qualify for the $7,500 EV tax credit. But there’s one (major) issue – It’s not built in the US.
Expand Expanding Close2024 Subaru Solterra gets faster charging and new upgrades for the same price
The 2024 Subaru Solterra is an upgrade over last year’s model with faster charging and more for the same starting price.
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