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Sergio Marchionne

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FCA CEO Marchionne doesn’t understand Tesla’s model but claims he could copy it

Sergio Marchionne, CEO of Fiat SpA, speaks during an interview at the Italian auto maker's joint venture plant with Guangzhou Automobile Corp (GAC) in Changsha, capital of central China's Hunan province, Thursday June 28, 2012. Fiat-Chrysler APAC announced the start of production of the Fiat Viaggio at the GAC-Fiat’s joint venture facility in China. (AP Photo) CHINA OUT

FCA’s outspoken CEO, Sergio Marchionne, has been known to make unpopular but frank comments about electric cars and the future of the auto industry. The man in charge of Alfa, Fiat, Chrysler and Jeep, called for its customers not to buy his electric car, the Fiat 500e, because he estimates the company is losing about $10,000 per units.

In a recent interview with Car Magazine, he reiterated his comments and elaborated on how he doesn’t understand how anyone can make money selling electric cars other than to comply with government mandates. He also made some interesting and somewhat confusing comments on Tesla’s success.

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Fiat Chrysler CEO opens up on potential Google or Apple partnership to build cars

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The automotive industry is a capital-intensive industry. Fiat Chrysler CEO Sergio Marchionne knows it and that’s why he is open to work with Google or Apple:

“Google can buy every automaker out of petty cash. And Apple — they made a net profit of $24 billion in one quarter. This is nonsense. What are we defending? What?”

In a not yet released 2-hour interview with Automobile Mag‘s Georg Kache, Marchionne discusses the recent rumors of a FCA partnership with Google for self-driving cars and how the automaker wants to position itself in an industry disrupted by the likes of Apple, Google, Tesla and Uber. 

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Fiat Chrysler CEO says he will copy Tesla’s Model 3 if Musk can make a profit off it

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We’ve reported on comments by GM and Nissan officials about the recent unveiling of the Tesla Model 3 and the following storm of reservations. While Nissan CEO Carlos Ghosn had a normal and decent reaction to the event, GM’s Vice President of Global Propulsion Systems, Dan Nicholson, was significantly less gracious than his colleague.

But now it’s Fiat Chrysler CEO Sergio Marchionne’s turn to comment and he doesn’t disappoint.

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Ferrari chairman believes Apple will build a car, calls Elon Musk ‘great marketer’ after Tesla dig

Apple CarPlay FerrariSpeaking today on CNBC, Ferrari chairman and Fiat Chrysler CEO Sergio Marchionne spoke affirmatively when asked if he believes Apple will make a car. The Ferrari boss explained that he believes the automobile space is one in which Apple can exhibit its skills, clarifying that he believes Apple will have a car assembled rather than building it on their own. Marchionne added that Apple has not approached Fiat for being its partner for assembling a car.

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