During the conference call discussing Tesla’s fourth quarter financial results last week, CEO Elon Musk called the Northeast region of the US an “under-penetrated” market for the company. It could be attributed to a less important retail presence in the region, but also to a negative perception of electric vehicle performance in winter conditions.

Tesla has been trying to change these perceptions by highlighting the Model S’ impressive winter driving performance with a series of videos and customer testimonies over the past few weeks and months. expand full story