Geely-owned EV sub-brand ZEEKR continues its ambitious entry into electrified markets by sharing ambitious delivery goals for China this year. Furthermore, ZEEKR now plans to enter the EU market next year, joining previously announced plans to enter North America as well.
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You know Geely as the Chinese money behind Volvo, Polestar, and Lotus – but they’re a lot bigger than that. Geely has its own brand, is backing an electric Smart revival, and recently invested billions in Mercedes’ parent company, Daimler, to become a top shareholder. Geely means business, in other words, and the CEO of their newest premium EV brand, Zeekr, has eyes on America.
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Infant luxury EV brand ZEEKR has officially begun rolling the first production models of its flagship 001 sedan off its assembly line in China. The brand exists under the Geely Holding Group umbrella, and will now begin the first deliveries of its first luxury EV to customers in China this weekend.
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Automotive conglomerate Geely has announced that it will exit as the majority shareholder of Zeekr, a premium EV brand launched in China earlier this year. By pulling out as majority shareholder, Geely now opens the door for outside financing in Zeekr. However, while Geely’s name may no longer be listed in any investor meetings at Zeekr, the automotive manufacturer is still very much tied to the EV brand and its future.
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Auto manufacturer Geely plans to launch a new premium EV brand called Zeekr in China. Zeekr will exist as a separate brand and marketing strategy under the Geely umbrella. The automaker reportedly hopes to develop premium vehicles like Mercedes-Benz to compete with the likes of Tesla.
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