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Tesla gets some free advertising on Jimmy Kimmel, Iron Man director Jon Favreau talks about the Model X

Jimmy Kimmel and Jon Favreau

Iron Man director Jon Favreau not only had the chance to get a personal walkthrough of the Model X with Tesla CEO Elon Musk just a few days after the unveiling of the vehicle, but he also arrived at the Star Wars: The Force Awakens premiere with Musk in his Founder series Model X VIN #1.
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Fiat turns the all-electric 500e into a Stormtrooper for Star Wars: The Force Awakens [Gallery]

Fiat-500-Stormtrooper-star-Wars1Earlier this summer, Lucasfilm announced that Fiat’s FCA will be one of six major brand participating in an “expensive and historic” promotional campaign for Star Wars: The Force Awakens. As part of the campaign, FCA unveiled a custom-painted Fiat 500e stormtrooper at the LA Auto Show last week.

The Fiat 500e is equipped with a 24 kWh battery pack and can achieve 87 EPA-rated miles on a single charge. At a MSRP of $32,795, the 500e can be an interesting smaller alternative to the Nissan LEAF, Chevy Spark or Kia Soul EV, but like the Soul EV, it suffers from the price comparison with its gasoline-powered counterpart, which starts at $17,990.
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