Sony

Mere weeks after officially debuting its AFEELA EV in front of crowds at CES, the joint venture between Sony and Honda has a unique strategy for how its future customers will be able to afford it. Although we don’t yet know the EV’s starting MSRP, Sony Honda Mobility is already admitting it’s “a bit expensive” due in part to all the technology it will come equipped with to ensure its longevity (hint hint).

Sony and Honda have officially signed a joint venture agreement to establish a company to build electric cars together. The new company will be called “Sony Honda Mobility Inc.,” notably giving Sony top billing over the established automaker.

Sony and Honda have signed a memorandum of understanding to jointly develop electric vehicles, with the first car becoming available commercially in 2025, reports Nikkei Asia.