Sony AFEELA

Mere weeks after officially debuting its AFEELA EV in front of crowds at CES, the joint venture between Sony and Honda has a unique strategy for how its future customers will be able to afford it. Although we don’t yet know the EV’s starting MSRP, Sony Honda Mobility is already admitting it’s “a bit expensive” due in part to all the technology it will come equipped with to ensure its longevity (hint hint).

For the fourth year in a row, Sony brought its electric car prototype to CES to show it off to a global audience. But this year we finally got what we’ve wanted all along: a production date. We also got a name: “AFEELA.”