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Rivian surprises us with a new EV model called the R3, smaller and more affordable than the R2

Weeks have been leading up to Rivian’s public unveiling of its new smaller electric SUV, the R2, today, but did anyone expect to glimpse another EV in the works? Following the debut of R2, Rivian followed up with the first images of a model to follow called the R3. Described by Rivian as its “take on what a crossover can be,” the R3 promises to arrive smaller and at a lower MSRP than the R2.

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Rivian CEO calls $48K the sweet spot for EV prices, says R2 will rival Tesla’s Model Y

Rivian-sweet-spot-R2

Rivian looks to expand the brand with its more affordable R2 electric SUV. Ahead of the R2’s official debut, Rivian’s CEO RJ Scaringe called $48,000 an “important sweet spot” for buyers switching from gas vehicles. Scaringe also said the upcoming R2 will compete in the same market as Tesla’s best-selling Model Y.

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