Nordstrom

Earlier this year, Tesla made its already unique retail strategy in the auto industry even more unique by opening a small retail gallery in the Nordstrom store at The Grove in Los Angeles. At the time, both the automaker and the upscale fashion retailer described the partnership as a pilot project to explore the retail strategy of combining the sales of high-end fashion with luxury vehicles.

It looks like the project went well enough that they decided to expand their partnership to a second location, this time on the other side of the country in Charlotte, North Carolina, and more locations are also expected to follow.

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Last week, we reported on a pilot project for a new retail approach by Tesla that will see the automaker selling its vehicles inside Nordstrom stores – starting with the one at The Grove, a multiplex retail center in Los Angeles. The store is now open and we take a look at what could be a new way to sell vehicles.

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Tesla has an undoubtedly unique retail strategy in the auto industry, the company owns all its retail locations and has plenty of ‘galleries’ in malls, which is unusual for an automaker, but it is now taking it to the next level by launching a pilot project to sell its vehicles inside Nordstrom stores – starting with the one at The Grove, a multiplex retail center in Los Angeles.

The new location will open on Saturday. Fast Company reports that it will take up a 400-sq. foot section of the store – see the concept rendering above.

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