Earlier this year, Tesla made its already unique retail strategy in the auto industry even more unique by opening a small retail gallery in the Nordstrom store at The Grove in Los Angeles. At the time, both the automaker and the upscale fashion retailer described the partnership as a pilot project to explore the retail strategy of combining the sales of high-end fashion with luxury vehicles.
It looks like the project went well enough that they decided to expand their partnership to a second location, this time on the other side of the country in Charlotte, North Carolina, and more locations are also expected to follow. expand full story