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GM launches a new car-sharing and mobility service: Maven

Maven customers will experience seamless smartphone and keyless integration with the vehicle. Maven customers use its app to search for and reserve a vehicle by location or car type and unlock the vehicle with their smartphone. The app also enables remote functions such as starting, heating or cooling and more. Customers can bring their digital lives into the vehicle through Apple CarPlay, Android Auto, OnStar, SiriusXM radio and 4GLTE wireless. (Photo by John F. Martin for General Motors)

After its recent investment in Lyft and its acquisition of Sidecar, General Motors announced today its own new car-sharing service under a new “mobility brand” called “Maven”.

The company says Maven will incorporate multiple programs with the single mission “to give customers access to highly personalized, on-demand mobility services”.

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