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Forget the Milano EV – Alfa Romeo changes name to something non-Italian-sounding

Alfa-Romeo-first-EV

The ongoing tensions between Italy and Alfa Romeo’s parent company Stellantis reached a head last week when the Italian government told the automaker that naming its upcoming Alfa Romeo EV the Milano was against the law because the car will be built in Poland. So now Alfa Romeo has decided to change the name to something that won’t evoke any feelings of la dolce vita or desire for delicious Pepperidge Farm cookies, or any emotions at all for that matter. Besides total blandness.

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Italy says that it’s illegal for Alfa Romeo to call its new EV the Milano

Alfa-Romeo-first-EV/Alfa Romeo Milano, the brand's first electric car


What’s an Alfa Romeo without a cool Italian-sounding name? The Stellantis-owned company is naming its first BEV after the famous city of Milan, but the Italian government is now playing hardball by saying that’s illegal since the car will be built in Poland. If it’s not made in Italy, it can’t sound Italian.

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Maserati reiterates all-electric ‘Made in Italy’ strategy in wake of delays, rifts with local gov’t

Maserati electric

Italian automaker Maserati is doubling down on its roots and letting the world know that its vehicles will continue to be 100% designed, developed, and manufactured in Italy. That said, some of those Maserati vehicles in the pipeline, particularly the 100% electric ones, continue to face development hurdles. Meanwhile, Stellantis CEO Carlos Tavares is in a battle with the Italian government over EV sales support.

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Stellantis slams Italy for not backing EVs, putting Fiat at risk

Stellantis-affordable-EVs. Fiat's new 2024 500e (source: Stellantis)

EVs drivers in Italy are a rare breed. And Stellantis’s CEO Carlos Tarvares says the government needs to step in and do more, a lot more, to promote EVs in a country with only 4% EV adoption rate, reports Automotive News Europe. Italy has some of the oldest, most polluting cars in Europe, and is lagging way behind other European countries in EV adoption, with an incentive program that has been practically nonexistent.

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Jetson ONE ‘flying car’ becomes first eVTOL certified for flight in Italy

One month after securing a fresh seed round worth $15 million, personal eVTOL developer Jetson has achieved certification for flights in uncontrolled airspace in Italy, the first ultra-light aircraft manufacturer to do so. With operational authorization also in place, Jetson’s ONE “flying cars” could be taking to the skies of Italy soon.

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