Audi sent out a press release yesterday to confirm that its upcoming all-electric SUV ‘e-tron quattro’ will be built in “large series production” at the company’s plant in Brussels starting in 2018. Surprisingly, Audi says the plant will also produce “its own batteries”, though without specifying if they are talking about battery packs or battery cells.
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Yesterday, Audi of America President Scott Keogh held a presentation at the LA Auto Show and he made some interesting comments about the brand’s effort in the electric vehicle space and the future of EVs in general.
Keogh said he expects Audi’s e-tron models, all-electric and plug-in hybrid drivetrains, will represent 25% of all the company’s sales over the next decade.
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Earlier this month when Audi unveiled its all-electric SUV, the quattro, some media were quick to dub it a “Tesla killer”, but now that Tesla officially launched its own SUV, I think it’s clear that it was a premature assessment. The quattro is set to have a similar range as the Model X, ~250 EPA-rated miles, but Audi is aiming at releasing the quattro in 2018, while Tesla delivered the first few units yesterday and already has between 25,000 and 30,000 reservations for the all-electric SUV.
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During an interview at the Frankfurt Motor Show, Audi of America President Scott Keogh confirmed that the company doesn’t plan to make the e-tron quattro a “compliance car”, but instead he sees a global market for the all-electric SUV.
“Our number one thing is not to build a compliance car but to build a cool, desirable car, because that’s what’s going to help our brand and our customers are going to like it,” Keogh said.
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Last month we showed you drawings of Audi’s new all-electric SUV concept and yesterday we published more advanced renderings, but today the company finally unveiled the vehicle at the Frankfurt Motor Show and we get some pictures.
Gallery of new pictures below the break:
Audi issued a press release today to announce that it will unveil the all-electric e-tron quatro concept at the Frankfurt Auto Show next month (IAA 2015 will run from September 17 to 27, 2015). Audi released some new information about the concept, which they expect to go on sale in 2018.
The company also released several new drawings of the quattro – see below.
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