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EAVX, Morgan Olson, and REE Automotive share live demonstrations of Proxima electric van

One year after announcing a collaboration with JB Poindexter subsidiaries to develop commercial EVs, REE Automotive, EAVX, and Morgan Olseon have kicked off live demonstrations of the Proxima van – a joint prototype combining MO/EAVX’s new body and REE’s P7 platform.

REE Automotive ($REE) is an e-mobility solutions company headquartered in Herzliya, Israel, with additional footprints in the US, UK, and Germany. Last summer, REE announced a new US headquarters planned for Austin, which is scheduled to open sometime this year.

The company specializes in developing and manufacturing modular EV platforms for B2B transactions as well as its proprietary REEcorners technology.

Additionally, in 2021, REE Automotive announced collaborations with Toyota’s Hino Motors as well as Hitachi America to provide Data-as-a-Service (DaaS) and Analytics-as-a-Service (AaaS) platform solutions to fleet EVs.

A collaboration with JB Poindexter subsidiary EAVX was announced May as REE Automotive first teased walk-in electric van proof of concept as part of a joint venture with EAVX and fellow JB Poindexter subsidiary, Morgan Olson.

Today, all three companies have jointly shared footage of the electric van on the REE platform in action as it kicks off live demonstrations and customer evaluations over the next several weeks.

Check out the Morgan Olson electric van, powered by REE

REE announced the live demonstrations beginning this week together with fellow collaborators EAVX and Morgan Olson as a joint press release. The electric van itself is called the Proxima, powered by REE. The van body was developed by EAVX and Morgan Olson and sits atop REE’s P7 modular electric platform.

The result is an all-electric walk-in van that utilizes “x-by-wire technology,” demonstrating more modular flexibility to develop and scale commercial EVs from classes 2b to 6. REE Cofounder and CEO Daniel Barel spoke about the company’s latest accomplishment as it looks to bring the REE P7 electric platform to scaled production for fleets, in partnership with body manufacturer, Morgan Olson:

These events are an incredible opportunity for leading delivery companies and fleet managers to see firsthand how Proxima paired with the REE chassis can answer the call for electrification options that are quick, efficient and offer a low total cost of ownership. These live demonstrations will convey the value and efficiencies REE’s x-by-wire technology can bring to fleets, as well as the power of pairing this revolutionary chassis with EAVX and Morgan Olson’s high-tech body. We’re so excited to get it on the road – and to help future-proof commercial fleets as they electrify.

Here are some key benefits of the Proxima powered by REE, according to REE Automotive:

  • Drive-, steer-, and brake-by-wire functionality eliminates mechanical obstructions while reducing underfloor turbulence and ensuring a smooth ride
  • EAVX’s smart digital infrastructure enables all connected systems in the electric van to exchange information and aid the driver
  • Low load floor enables fast and easy accessibility for drivers
  • Ergonomics designed with drivers of all body types to increase safety and comfort
  • Significant driver visibility improvements, thanks to the design of both the body and chassis
  • REEcorners have minimal turning radius and provide maneuverability in crowded urban areas
  • Quicker repair times and reduced total cost of ownership due to REEcorner swaps and 50-50 weight distribution of Proxima body

All three companies state that customer evaluations will continue for several weeks after the initial demonstrations this week, offering prospective fleet customers the opportunity to experience the Proxima electric van body built EAVX and Morgan Olson and powered by REE’s P7 platform.

Check out the official launch video of the electric van below:

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Scooter Doll is a writer, designer and tech enthusiast born in Chicago and based on the West Coast. When he’s not offering the latest tech how tos or insights, he’s probably watching Chicago sports.
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