Apple CEO Tim Cook says Automobile Industry ripe for disruption, software/autonomous driving key
Yesterday Apple CEO Tim Cook was at the Wall Street Journal Digital Live conference for an interview and he talked about the company’s take on innovation in the car industry:
“When I look at the automobile, what I see is that software becomes an increasingly important part of the car of the future. You see that autonomous driving becomes much more important. It seems like there will be massive change in that industry. We want people to have an iPhone experience in their car. We look at a lot of things. Our model is to reduce that list to a few. We will see what we do in the future. I do think that industry is at an inflection point for massive change, not just evolutionary change.”
Tesla’s Model 3 prototype should be ready by the end of 2015
Yesterday, the Wall Street Journal published an article titled “Tesla Offers Slight Glimpse Into Model 3’s Status”. The article is based on yesterday’s filings with the SEC about Tesla’s upcoming shareholders meeting. The only new information we have about the Model 3 from these documents is that Tesla didn’t complete the alpha prototype of the Model 3 in the last 4 months. I don’t think this is the best way to look at this information.
In their last 10K filing published February 26th, Tesla estimated the completion of the Model 3 alpha prototype as “probable of achievement”. The completion of the prototype is a milestone for Elon Musk’s CEO stock compensation plan and Tesla needs to disclose the probability of achieving the milestones in order for shareholders to estimate potential stock compensation expenses.