Yesterday Apple CEO Tim Cook was at the Wall Street Journal Digital Live conference for an interview and he talked about the company’s take on innovation in the car industry:

“When I look at the automobile, what I see is that software becomes an increasingly important part of the car of the future. You see that autonomous driving becomes much more important. It seems like there will be massive change in that industry. We want people to have an iPhone experience in their car. We look at a lot of things. Our model is to reduce that list to a few. We will see what we do in the future. I do think that industry is at an inflection point for massive change, not just evolutionary change.”

At this point the fact that Apple is working on an electric vehicle is all but confirmed. Recent reports show that Apple is searching for a private road-testing site, they hired hundreds of workers with automotive industry experience and the company is even allegedly in talks with BMW to license some technology.

Full video of his comments on the car industry:

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