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Nissan joins UN-backed ‘Race to Zero’ campaign, aiming for 100% EVs by… ‘the early 2030s’

Nissan electric car

Nissan has announced that it’s the first Japanese automaker to join a United Nations-supported “Race to Zero” campaign, which is focused on accelerating electric vehicle implementation and reaching carbon neutrality. With the long-established LEAF on the market and an all-electric crossover on the way, Nissan said it aims to make all new-vehicle offerings fully electric… but not until “the early 2030s.”

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Global semiconductor shortage could stymie EV manufacturers in 2021

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As the world enters 2021 with a cautious optimism, its global markets are still feeling many of the repercussions of the COVID-19 pandemic that have yet to be eradicated. Many people have pivoted toward remote work. This has increased smartphone and laptop demand, leading to shortages of essential components like semiconductors. One industry that is beginning to experience the impact of these shortages is automakers. If semiconductor manufacturers can’t catch up, it could spell more delays for several major automotive companies.

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Nissan unveils 300-mile Ariya electric SUV with liquid-cooled battery, 130kW CCS charging, starts at $40k

A decade after the introduction of its Leaf compact EV, Nissan tonight officially unveiled the Ariya electric SUV. The Ariya promises to shake up the EV market with an attractive all-electric crossover providing up to 300 miles on a charge — with a base model starting at $40,000. Unfortunately, it doesn’t go on sale until well into 2021.


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Nissan will add only one new EV in the US through 2023

Nissan yesterday unveiled its four-year growth plan. The Japanese automaker will “right-size” its production capacity and streamline unprofitable parts of its business. At the same time, Nissan said it would invest in areas of strength, such as sports cars and electric vehicles. That said, Nissan will introduce the Ariya EV to the US in 2021, while most of its EVs will be sold in China.


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Nissan e-4ORCE First Drive: New dual motor AWD control tech makes EVs quicker and safer

Nissan flew us out to Las Vegas during CES 2020 and put us up, allowing us to get a first-hand drive of the new e-4ORCE AWD technology going into their upcoming Ariya platform vehicles. We got to drive the new technology around the Las Vegas Motor Speedway – a place where exotic supercars are rented out the to wealthy with a backdrop of the Strip and F-35s flying overhead out of Nellis Air Force Base. It was quite the scene.


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Nissan exec plays up ‘EV-like’ hybrids that don’t need to be plugged in

Woman charging Nissan leaf

Ivan Espinosa, Nissan’s global product strategist, wants to strengthen the ailing Nissan brand by “bringing more electrification.” For Espinosa, this means more hybrids alongside EVs. Those hybrids can give drivers a sense of an “EV drive feel,” even though a gas engine is used as the source of power. Meanwhile, according to his interview published today in Automotive News, he believes that EV charging has been a “hassle.” Nissan responded by finding better locations for charging ports and making charging connectors more user-friendly.


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Nissan shifts EV strategy to premium vehicles, not ‘discount cars’ like Leaf

Under new leadership, Nissan wants to reclaim its leadership in electric vehicles. But it’s going to downplay affordable electric cars like the Leaf hatchback. Instead, newly minted CEO Makoto Uchida wants Nissan EVs to have robust features, long range, and higher prices that would bring higher profits. The new strategy will start with a new pure-electric crossover SUV, based on the Ariya concept, that would sell in Europe for the equivalent of between $55,000 and $78,000.


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