
The Frankfurt Auto Show, better known in many circles by its German initials IAA, was the biggest automotive show in the world. But if the last 18 months have taught us anything, it’s that the world is changing – and quickly. Transportation has been one of the most affected areas of society, and that’s hitting consumers everywhere from their pocketbooks to their trade shows.
So perhaps it’s fitting that the world’s largest auto show has evolved into the world’s largest mobility show, coming this September.