Honda’s first electric SUV in the US had its best sales month ever in August. The Honda Prologue EV set a new US sales record as it rolls out to dealers nationwide.
Honda introduced the Prologue in October 2022 with US sales kicking off this March. Starting under $48,000, Honda said the electric SUV hits the “sweet spot” of the market.
Honda claimed the Prologue has the “highest standard driving range in its class,” with up to 296 miles range.
Based on GM’s Ultium platform, the same one underpinning new Chevy, Cadillac, and GMC EVs, Honda’s electric SUV is available in both Single (FWD) and Dual-Motor (AWD) powertrains.
Although it uses GM’s platform, Honda tweaked the Prologue with added multi-link front and rear suspensions for a “sporty” unique drive. The 2024 Honda Prologue also features Built-in Google with Wireless Apple CarPlay and Android Auto support, which GM has moved away from.
The AWD model starts at $50,400 with up to 288 hp and 333 lb-ft of torque. Meanwhile, the highest Elite trim costs $57,900.
Honda Prologue EV sets new US sales record in August
All Honda Prologue models qualify for the $7,500 EV tax credit, bringing prices down to as low as $39,900 (before destination).
Honda’s Prologue EV set a new US sales record in August as it rolls out to dealers nationwide.
With 5,401 models sold last month, Honda Prologue sales reached 10,394 through August. And that’s with deliveries beginning in March.
The achievement comes after Hyundai and Kia set new US sales records in August as demand for electric SUVs continued building.
Top comment by Jeff P
I saw an online ad for a Touring FWD at $15K off MSRP. I called to see if that $15k off included the $7500 tax credit. They said no on the phone, but of course it did when I got into the showroom. Then they proceeded to tell me how it turns out that I didn't qualify for the other $7500 in incentives. Oh, add I had to pay an additional $3500 for lojack and paint guard. I test drove it anyways, because I was there. It was just okay to me, big with limited visibility. That day I also drove the ID.4, which I liked better. At the end of the day I purchased an Ioniq5 actually $16k off MSRP.
The growth is partially driven by massive incentives. Last week, Honda introduced a new Labor Day Dealer Cash bonus. With up to $14,250 in incentives, the Honda Prologue EV was even cheaper to lease than a Civic despite costing nearly double.
Honda’s luxury brand, Acura, also slashed EV lease rates with a nearly $30,000 discount on the 2024 ZDX electric SUV.
| 2024 Honda Prologue trim | Starting Price (w/o $1,395 destination fee) | Starting price after tax credit (w/o $1,395 destination fee) | Starting price after tax credit (with $1,395 destination fee) | EPA Range (miles) |
| EX (FWD) | $47,400 | $39,900 | $41,295 | 296 |
| EX (AWD) | $50,400 | $42,900 | $44,295 | 281 |
| Touring (FWD) | $51.700 | $44,200 | $45,595 | 296 |
| Touring (AWD) | $54,700 | $47,200 | $48,595 | 281 |
| Elite (AWD) | $57,900 | $50,400 | $51,795 | 273 |
With another 1,003 models sold last month, Acura has sold 2,035 ZDX EVs in the US this year as it hits new dealerships nationwide.
With leases starting at $289 per month, the Prologue is one of the best SUV deals in the US. If you’re ready to save big, we can help you get started. Check out our links below to view deals on the 2024 Honda Prologue and Acura ZDX in your area.
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