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Denmark’s best-selling car in December was for the first time an electric car: the Tesla Model S


In December, the Tesla Model S not only outsold every other electric car in Denmark, but every single car model regardless of if they are gas-guzzling or battery-powered.

Tesla delivered 1,249 Model S’s in December in Denmark, easily beating the second best-selling vehicle; the Peugeot 208 with 903 vehicles sold during the month.

Electric vehicle sales surged during the last quarter of 2015 because of car buyers taking advantage of tax breaks before they started phasing out after the new year. Tesla saw it coming and ordered 2,500 license plates in anticipation.

The company overestimated the demand, but still delivered 1,887 cars since the new tax on electric vehicles was announced in October –  1,552 more than the previous quarter.

Credit Suisse analyst Dan Galves predicted an incremental sale increase of 1,000 units in Denmark versus the third quarter (Q3) 2015. The actual result was right between Galves’ estimate and Tesla’s own prediction.

Model S reg denmark dec 2015

But the company went beyond just ordering license plates to prepare for the surge. Tesla buyers in Denmark reported having to choose between custom ordering a Model S, which would arrive in early 2016 and be subject to higher taxes depending on the sale price, or buying a new, but ready-made Model S, which were delivered before the end of 2015.

It’s not clear how many, if any of these vehicles are left in the country or if the 2,500 license plates meant that 2,500 ready-made Model S’s were sent to Denmark. Either way, it contributed significantly to Tesla achieving its delivery goal for the fourth quarter.

This fourth quarter surge in sales for Tesla in Denmark is not the only silver-lining for the company after the government’s policy change. Denmark is reinstating tax on all electric vehicles, but it also originally announced an additional tax for luxury electric vehicles, which would have especially, if not exclusively, affected Tesla by increasing the price of the higher-end versions of the Model S by almost 180%. This announcement in particular sparked the surge in sales of the Model S, but as it turns out, the EU struck down the additional tax for luxury electric vehicles, only leaving the general tax on EVs.

At this point, it’s not entirely clear how the price of Tesla’s vehicles will be affected, but it seems like the original 180% increase in pricing is now improbable.

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  1. jramskovk (@jramskovk) - 7 years ago

    I’m Danish and can confirm that this quote from Wikipedia is correct: “The tax is 105% of the first DKK 81,700 and 150% of the rest, down from 180%, as of 20th November 2015. The tax is calculated after the VAT (25%), so it’s also double taxing.”

    These rules apply to EV’s now too, however, they are phased in over 4 or 5 years, which means Teslas are now somewhere between 20-30% more expensive in 2016 and becomes more and more expensive in the comming years.

  2. Al Frick - 7 years ago

    I just came back from Denmark and Scandinavia and was utterly perplexed by the amount of Tesla’s there. I mean, there were Tesla cabs!!! These are 100k cars. I’ve seen maybe 10 a month in Manhattan, the alleged capital of wealth!!! This article explains a lot. I thought Danes were a magnitude wealthier than Americans.


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