Great interview, not much new however if you follow Tesla and its CTO into the energy industry. Some interesting bits:

Why did Tesla act differently? For a start, it does not think of itself as a carmaker. “I see us more as an energy-innovation company,” says Jeffrey “JB” Straubel, the firm’s chief technology officer, and one of the co-founders of Tesla, along with Elon Musk, the chief executive. “If we can reduce energy-storage prices, it’s the most important thing we can do to make electric vehicles more prevalent,” says Mr Straubel. “Add in renewable power and I have a direct line of sight towards an entire economy that doesn’t need fossil fuels and doesn’t need to pay more to do it.”…

Mr Straubel met Mr Musk, a freshly minted multimillionaire from the sale of his PayPal digital-payments company to eBay. “One lunch was the beginning of what eventually became Tesla,” says Mr Straubel. “We spent most of the meal talking about electric aeroplanes. But as we were wrapping up, I said I was working on a fun crazy project with cars, trying to build a lithium-ion battery pack that could last 1,000 miles.”…

“Most other companies do not believe that battery volume will grow as fast as it’s going to,” Mr Straubel counters. “They don’t understand the tight linkage between cost and volume. We’re at this crossing-point where a small reduction in cost is going to result in a ridiculously big increase in volume, because the auto industry is so big.”…

“No one wishes we could come up with a technology that makes today’s chemistry obsolete more than me,” says Mr Straubel. “We could sell more cars at a lower price. But we’re not waiting.”

About the Author