Dealerships are often the weakest link in the EV marketing pipeline. An automaker can run flashy, expensive ads about EVs at the national level – but when consumers respond with a visit to a dealership, they too often get turned off by disinterested or ill-informed sales folks. Volkswagen is taking steps not only to avoid this problem but to fund EV dynamic marketing at the local level.
It’s been widely reported that the Volkswagen ID Crozz, the company’s first purpose-built EV sold in the US, will be an all-wheel-drive electric crossover. The specs, based on the concept version unveiled in China in 2017, are 302 horsepower and 332 pound-feet of torque. Meanwhile, Autocar reported today that a GTX version of the ID Crozz will be a special, high-performance, all-wheel-drive version. So maybe everybody has been guessing about all these specs.
Volkswagen has monumental plans for EVs across the globe. But Americans have yet to get an in-person glimpse of the production version of the ID Crozz, the company’s first major EV for the US.
That will change in April when the ID Crozz (aka ID4) is unveiled at the 2020 New York Auto Show, just months before the model goes on sale.
Volkswagen has aggressive electric vehicle plans, but it is focused on Europe and China where the German automaker sees regulations pushing for quicker adoption of electric vehicles.
Yet, the automaker has now confirmed plans to produce its upcoming all-electric microbus and crossover in the US.
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VW has been unveiling a lot of all-electric vehicle concepts over the last year with the goal to bring them to market relatively soon, but that doesn’t mean globally.
Today, they debuted their all-electric SUV concept in the US, the I.D. CROZZ, and confirmed the vehicle will make it to the US in 2020.
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After Audi unveiled its all-electric crossover this morning, another Volkswagen brand, VW, unveiled its own all-electric crossover concept.
The vehicle, called I.D. CROZZ, is the latest member of the series of I.D. concepts for VW’s next generation all-electric vehicles using the German automaker’s Modular Electric Drive Matrix (MEB).
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