Toyota takes a U-turn in ‘Haters Anthem’ ad to promote its new EVs [Video]
Toyota is apparently flipping the script by putting “EV haters” in its new electric SUVs to turn skeptics into believers.
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Toyota is apparently flipping the script by putting “EV haters” in its new electric SUVs to turn skeptics into believers.
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Toyota’s luxury Lexus brand will unveil its first three-row electric SUV this week. The higher-end sibling to the Highlander EV was spotted testing for the first time ahead of its debut.
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The new 2026 Toyota bZ has an EPA-estimated driving range of up to 314 miles, but real-world testing suggests it can go even further.
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As drivers look for alternatives amid rising gas prices, Toyota has been an unexpected winner, with EV sales more than doubling in March.
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Toyota has no plans to launch an EV version, but the RAV4’s chief engineer said you can try its updated electric SUV instead.
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The bZ, Toyota’s electric SUV, leaped past the Hyundai IONIQ 5, Chevy Equinox EV, and Ford Mustang Mach-E to become the third-best-selling EV in the US in the first quarter.
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Toyota’s updated electric SUV is now among the top-selling EVs in several markets, including Japan, the US, and parts of Europe.
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After scaling back EV plans, Ford (NYSE: F) is losing ground in the US. With fewer than 7,000 EVs sold in the first quarter, Toyota’s bZ electric SUV outsold Ford’s combined lineup.
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Toyota sold over 10,000 electric bZ SUVs in the first three months of 2026, beating out GM’s top-selling Chevy Equinox EV.
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Toyota’s first purely electric pickup, the Hilux BEV, is on its way to dealerships, but prices are slightly higher than expected.
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The bZ7, Toyota’s new flagship EV in China, may be its most advanced vehicle yet. After launching for under $22,000, the luxury electric sedan secured 3,100 orders within its first hour.
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The Japanese automaker is joining China’s EV price war. Toyota slashed prices on several electric vehicles in China, offering low-interest financing to compete with low-cost domestic rivals.
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Toyota announced another $1 billion investment to upgrade two of its facilities, including $800 million in Kentucky to build its second EV in the US.
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The new C-HR+ arrives in Europe as Toyota’s longest-range electric vehicle, with a WLTP range of up to 607 km (377 miles).
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Avantus and Toyota Tsusho America have completed construction of a 159 MWdc solar project in Texas, adding another large-scale clean energy asset to the state’s fast-growing solar fleet.
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Toyota may deny it, but it’s increasingly relying on local parts to compete in China’s brutal electric vehicle market. Some estimates claim nearly 90% of the parts in the bZ3X, Toyota’s electric SUV that sells for just $15,000 in China, are sourced locally.
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The 2026 bZ, C-HR, and bZ Woodland electric SUVs are just arriving at dealerships, and Toyota is already heavily discounting them.
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Another major Japanese automaker is jumping into the race for the “holy grail” of EV batteries after buying out an all-solid-state battery business.
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Lexus has officially axed the UX 300e from its lineup, its first 100% electric vehicle. The RZ is now the only EV that Toyota’s luxury brand offers, but that will change soon.
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A new Toyota SUV was spotted testing based on the ninth-generation Hilux BEV pickup, its first fully electric version.
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Toyota teamed up with Treehouse to make it as easy as possible for EV and PHEV owners to install Level 2 home chargers.
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Just after Tesla pulled the plug on the Model S, Toyota’s Lexus may step in with a luxury electric sedan of its own. Lexus is reportedly bringing the IS back as an EV as soon as next year.
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The new Toyota RAV4 plug-in hybrid (PHEV) now delivers up to 150 km (93 miles) of electric range, 58% more than the outgoing version.
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The C-HR was one of Toyota’s most affordable SUVs, starting at under $25,000. Toyota is bringing it back as a more powerful, all-wheel-drive electric SUV, but it’s not as cheap as expected.
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