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Interview: Zero Motorcycles CEO explains why transformative electric bikes are fundamentally different

Sam Paschel, the still relatively new CEO of California-based electric bikemaker Zero Motorcycles, has been riding conventional motorbikes for most of his life. Which helps explain why, after spending more than 20 years in various leadership positions at consumer brands like Skullcandy, Burton Snowboards and Giro Sport Design, his curiosity was stoked when he got offered the top job at Zero.

Naturally, before he took over as CEO in February, he decided to go for a ride…

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