Motorcycles Stories June 23, 2017

Sam Paschel, the still relatively new CEO of California-based electric bikemaker Zero Motorcycles, has been riding conventional motorbikes for most of his life. Which helps explain why, after spending more than 20 years in various leadership positions at consumer brands like Skullcandy, Burton Snowboards and Giro Sport Design, his curiosity was stoked when he got offered the top job at Zero.

Naturally, before he took over as CEO in February, he decided to go for a ride… expand full story

Motorcycles Stories November 10, 2015

Zero FX electric motorcycles ride the Rubicon trail [video]

Zero Motorcycles released today a video of its R&D team riding down the tough Rubicon trail with Zero FX’s. The company didn’t add any music to the video, which is clever because it highlights how quiet the bikes are…

Motorcycles Stories January 16, 2014

We don’t often talk about hybrids here but the BMW i8 does a solid job of being electric and has looks to die for. Unfortunately the $150K price tag may also cost a human life.

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