Motorcycles

The Trump Administration’s 25% tariffs are set to hit the auto industry today, targeting imported sedans, SUVs, vans, pickups, and even the parts required to keep existing vehicles on the road. But, crucially, the tariffs do not impact motorcycles.

So, if you’ve been searching for an excuse to buy a new motorcycle, The God Emperor Donald J. Trump might have just handed you one!

Sam Paschel, the still relatively new CEO of California-based electric bikemaker Zero Motorcycles, has been riding conventional motorbikes for most of his life. Which helps explain why, after spending more than 20 years in various leadership positions at consumer brands like Skullcandy, Burton Snowboards and Giro Sport Design, his curiosity was stoked when he got offered the top job at Zero.

Naturally, before he took over as CEO in February, he decided to go for a ride…
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