“Toyota” announced a new eco-conscious AI copilot at the DC Auto Show yesterday, which promises to reduce environmental impact by up to 10% – but it turns out the whole thing was a prank, and the prank makes a real point about Toyota’s tendency towards greenwashing.
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A new complaint with the FTC alleges that Toyota is engaging in false and misleading marketing of its vehicles, leading to consumer confusion over how “electrified” they really are.
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Toyota is still continuing its old ways of greenwashing and opposing electric vehicles, despite a change in CEO earlier this year from anti-EV stalwart Akio Toyoda to former Lexus chief Koji Sato, who had promised a more EV-friendly approach.
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You read that right. Poop. Manure. Cow pies. US Dairy farming remains a massive contributor of greenhouse gas methane emitted by its endless lanes of cattle providing milk to the public. California in particular currently sits at as the US dairy farming mecca, but also accounts for nearly half of the methane emissions in the entire state. New recycling methods have been put into place and automakers like BMW have utilized their carbon offsets to power its EVs, but many argue this is greenwashing and the entire incentive program encourages more emissions, not less.
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Climate activists across three different social awareness groups have banded together to post over 400 irreverent billboards across Europe, using subvertising tactics to expose automakers like Toyota and BMW for promoting zero-carbon BEVs while simultaneously lobbying to keep combustion vehicles on roads for decades to come. The goal of these billboards is to not only spotlight the harsh truth, but to call local governments into action to ban ads that promote combustion vehicles.
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A group of activists called “Brandalism” installed hundreds of “fake ads” in Paris to protest against corporate greenwashing. The action is taking place during the climate talks in the French capital, which are being held at an airport and sponsored by an airline as well as energy companies, car manufacturers and banks.
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