In a recent interview, Ford CEO Jim Farley discussed the American automaker’s progress in autonomous driving, stating that it has achieved Level 3, which allows drivers to take their hands off the wheel and eyes off the road. However, it’ll still be a while before Ford customers get to test it out.
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Ford Motor Company has announced that Germany is the next market where customers will gain access to its BlueCruise driver assistance technology. Following approval, Ford drivers in Germany can now take advantage of true hands-free driving on certain roadways.
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As Ford Motor Company continues to expand the number of branded vehicles equipped with its BlueCruise hands-free driving technology, it is now making the feature more accessible to drivers by offering more flexible subscription plans as well as a free trial for new customers.
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Maybe self-driving cars are not that far off after all. Ford announced today that it has become the first automaker approved for “hands-free, eyes off” advanced driver assistance tech in Great Britain. According to Ford, the BlueCruise system is the first of its kind approved in Europe.
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Like many autonomous driving systems, Ford’s BlueCruise (also called Lincoln ActiveGlide) has been a work in progress since we first used it on the 2021 Mustang Mach-E. Things have changed a lot in two years, however. For version 1.2, the following are the major new features that Ford is hyping and I am testing.
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Ford unveiled Thursday a new business unit called Latitude AI, designed to develop automated driving tech for future vehicles. The division will initially focus on a hands-free, eyes-off driver assist system to improve safety and the driver experience.
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Ford’s BlueCruise hands-free technology is receiving high praise with advanced features that enhance safety and drivers’ comfort, but for some, the feature is worth more. It can be life-changing.
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Consumer Reports has released its latest rankings comparing the active driving assistance systems (ADAS) of EV automakers like Ford, GM, Rivian, and of course Tesla. The independent, non-profit consumer organization tested 12 different ADA systems broken down into five distinct categories in which it determined that Ford’s BlueCruise technology is the current industry leader, usurping General Motors’ Super Cruise. Tesla’s Autopilot, on the other hand, has tumbled off the podium into mediocrity.
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Beginning this fall when its next-generation BlueCruise 1.2 active driver assist rolls out, Ford is introducing three new features, including hands-free lane changes. The American automaker says it has bolstered its Advanced Driver Assist Systems (ADAS) team to improve BlueCruise and ActiveGuide for Ford and Lincoln drivers. That being said, current drivers will have to wait to experience these new hands-free features.
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Ford is today unveiling BlueCruise, a hands-free highway driving system, which it describes as “similar to Tesla Autopilot.”
The new system is going to be pushed as an optional over-the-air software update to Ford Mustang Mach-E owners.
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